tag:blogger.com,1999:blog-346255222024-03-08T09:35:20.397+00:00Global NomadBlog of Teppo Hudson, an Entrepreneur, Media Executive and an Artist. Mainly working on Publishzer.comTeppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.comBlogger258125tag:blogger.com,1999:blog-34625522.post-58634296965819054912017-01-06T14:10:00.000+00:002017-01-10T20:41:45.560+00:00Climate change ‘pause’ does not exist, scientists show, in wounding blow for global warming denialists<div dir="ltr" style="text-align: left;" trbidi="on">
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Claims that global warming is on “pause” are wrong, new research has found.</div>
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Many researchers have long thought that there had been a slowdown in the rate of global warming in recent years. It was a claim often made by those who doubt or downplay the effects of man-made climate change, who argued that the slowdown showed that warming was happening less quickly or extremely than claimed.</div>
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But new research published in the journal <em style="box-sizing: border-box; margin: 0px; padding: 0px;">Science Advances </em>supports previous studies that find scientists have been underestimating the rise in ocean temperatures for decades.</div>
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After the re-evaluation, scientists have suggested that what looked like a pause in temperatures between 1998 and 2014 didn’t seem to have happened at all.</div>
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The study finds that the US National Oceanic and Atmospheric Administration was right when it challenged the pause in a major paper published in <em style="box-sizing: border-box; margin: 0px; padding: 0px;">Science </em>in 2015. That paper used an updated set of data to prove that the planet’s oceans had actually warmed and that the behaviour was consistent with the more long-term trend.</div>
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It showed that the ocean buoys that are now used to measure sea temperatures reported slightly cooler temperatures than the ship-based systems that were used before. The latter were used throughout the 1990s and most measurements have now switched to buoys – giving the impression that the temperatures were cooler.</div>
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That paper became both highly controversial and hugely important, leading to discussions in congress and huge changes in the estimates of the damage of climate change.</div>
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The new study finds that the NOAA report was correct in adjusting the data. It looks at the biases that the organisation corrected for and found that they were right to do so, and that other temperature datasets should see the same adjustments.</div>
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It did so by creating separate records of ocean temperatures made using different measuring systems. It then compared them to the different NOAA records and found that the newly-updated one was more accurate.</div>
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That is important partly because NOAA had been accused of making the change for political reasons, and to increase the concern about climate change. But the researchers found that there was no “no cooking of the books” and that all the adjustments were accurate.</div>
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<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-4-sspp4T3Gc/ViSLVRMyqpI/AAAAAAAAJVM/lRB9DBpWnhY/s1600/gatorade-fierce-collective.jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-4-sspp4T3Gc/ViSLVRMyqpI/AAAAAAAAJVM/lRB9DBpWnhY/s640/gatorade-fierce-collective.jpg.jpg" /></a></div>
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<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-3791082437497074192015-10-19T07:26:00.001+01:002016-12-19T13:30:42.343+00:00Which is the best tasting Gatorade?<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-4-sspp4T3Gc/ViSLVRMyqpI/AAAAAAAAJVM/lRB9DBpWnhY/s1600/gatorade-fierce-collective.jpg.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-4-sspp4T3Gc/ViSLVRMyqpI/AAAAAAAAJVM/lRB9DBpWnhY/s640/gatorade-fierce-collective.jpg.jpg" /></a></div>
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<iframe width="100%" max-width:"700" height="400" src="http://opinionist.org.s3-website-eu-west-1.amazonaws.com/embed/?q=oxIeCiOHzV&d=0&sd=0" frameborder="0"></iframe><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-83951013100071643982015-02-10T18:13:00.003+00:002016-02-13T16:56:52.877+00:00Digital is either Local or Hyperlocal<div dir="ltr" style="text-align: left;" trbidi="on">
Filtering is not a new phenomenon as news agencies have done this since the beginning of media. The difference is that now we all can be small news agencies and curate the most intersting content we find. Content is global and there is infinite amount of it, enabling easy cross-referencing and such.
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This development requires media to look at their operations as global. National level is diminishing and readers are increasingly gaining influences from the global community through the networked societies. This will obviously be a long transition, but when national borders used to regulate the flow of cultural phenomenoms, todays flow of information has no borders. Therefore cultures are most likely going to go global, and media will as well as an important mediator of it.<br />
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However, as the media will go global beyond national borders, it is fragmenting into niches. As the post modern society tends to categories everything in order to be functional, so will the cultural interests be categoriest. For example teenagers will listen a certain kind of music of their niche, not just from the national level, but from the certain niche on the global level. The media that will be able to focus on these niches will gain most viewerships from the fans. More than from the general focused media, because of the stronger community ties, feeling of belonging and enjoyment through sharing of similar ideas.<br />
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Beside cultural, this feeling of belonging on communities can be seen in the idea of hyperlocal. Media that focuses on cities, on the neighbourhoods or on the certain streets, will most likely gain interest of the locals regardles of their cultural interest. Locals are a part a community that is not bound by culture, but by physical location. News of what happens on your street is always interesting.<br />
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So, media organisations will face options to choose global niches, where viewers are bound by cultural interests, or hyperlocal communities, where viewers are bound by interest of their physical location. Communities, cultural or physical, are the most important aspect as no viewer will be interested of information on which they cannot relate to.</div>
<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-13835779558450422062014-01-16T14:08:00.000+00:002014-05-07T10:17:36.202+01:00London office<iframe src="//instagram.com/p/jJtrzrst5f/embed/" width="612" height="710" frameborder="0" scrolling="no" allowtransparency="true"></iframe>
<iframe src="//instagram.com/p/iLJiU9st7b/embed/" width="612" height="710" frameborder="0" scrolling="no" allowtransparency="true"></iframe><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-71578917855727428492013-08-28T21:49:00.003+01:002013-08-28T21:51:12.666+01:00Leadership is born from the ashes<div dir="ltr" style="text-align: left;" trbidi="on">
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As an artists ten years ago, I realised that my identity does not matter. It is like butterfly, changing with the situation I am in. </blockquote>
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YOUR identity does not matter. Believe in what you are, find the guru inside and become that ideal person you wish to be. </blockquote>
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My thoughts for the night.</blockquote>
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Life has changed too much this summer and the last year. I had to shun away from blogging and needed to find new inspirations for writing. I believe that a true leader is born from the ashes of his/her identity. Let go of the ideas of others and create you own identity.<br />
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I have some ideas to write after a looong time. We will see it this will follow, and how to develop your leadership.</div>
<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-17389100519363972482012-07-30T10:19:00.001+01:002012-07-30T10:19:36.412+01:00A Better Way to Advertise<div dir="ltr" style="text-align: left;" trbidi="on">
I have a dream: In 5 years, the online banner advertising must not exist as we know it. The experience is so horrible for each one involved. The advertiser gets really low engaging impressions, the user gets over exposure of banners and advertising agencies get ever decreasing rates of advertising.<br /><br />There must be a better way.<br /><br /><a href="http://www.flickr.com/photos/teppohudson/7492953504/" title="The Dali Cup of Tea by Teppo Hudson, on Flickr"><img alt="The Dali Cup of Tea" height="500" src="http://farm8.staticflickr.com/7116/7492953504_5dff8a8174.jpg" width="500" /></a><br /><br />Since we started out at Publishzer, we are looking for ways to deliver a much better experience, by not emphasising the importance of impressions. We are looking into the importance of relationships, into a commodity that retains its value and is able to push advertising towards recommendation-between-people. But what is needed to push Publishzer into selling relationships, not impressions.<br /><br /><strong>1. An offering that cannot be commoditized.</strong><br />There is an abundance of banner advertising on the web. There is now scarcity of ways to use banners and due to the excess of banner option, the price will plummed as the demand will not meet the offering.<br /><br />The only way to succeed and leapfrog the other banner-comparable options, Publishzer will be able to command higher price point and give better earning opportunities to the bloggers. Scarcity of sources with huge reach and a product that cements relationship for life could be a killer combination.<br /><br /><strong>2. Advertising should not be onetime conversation</strong><br />Banners often relay on one-time click to reach the customers. Better way in our minds is the opportunity to offer beautiful magazine spreads, that invite you to understand the context and conversation around the brand. Even better, what is the brand is not advertised, but recommended through an enthusiastic expert the reader is following daily.<br /><br /><strong>3. The service should enhances the experience</strong><br />Related to the previous point, Publishzer has to enhance the content and context the message is been seen. For example fashion magazine advertising are so compelling that they are actually an important part of the content. The online advertising cannot retain the current way of interruption.<br /><br />We want to create the same experience on the web, where video, text and images create amazing curated pieces of information. It is beautiful to look at and excited you to understand more.<br /><br /><strong>4. We will guard the bloggers</strong>For us the bloggers are the kings and queens. We will never let the advertisers to dictate the subjective thoughts of bloggers. However, the bloggers have to show their knowhow and enthusiasm for the brands they work with. This approach is the basis of enabling authentic recommendation that really engages the audience and ads to the content.<br /><br />Overall we believe, there is a huge opportunity for the entire digital media industry. Online advertising has become a commodity (thanks, Google!). With combined effort to make advertising more valuable than offline advertising, we can increase the value of the pie for everyone. And most importantly, make advertising interesting again, rather than interrupting.<br /><br /><a href="http://www.flickr.com/photos/teppohudson/7493494656/" title="Round Keyboard by Teppo Hudson, on Flickr"><img alt="Round Keyboard" height="500" src="http://farm9.staticflickr.com/8421/7493494656_be82173b2b.jpg" width="500" /></a></div><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-50422597352424924862012-07-05T07:57:00.002+01:002012-09-25T15:12:00.358+01:00Publishzer is getting therePublishzer, the better way to blog, in which we aim to disrupt the way the you can blog. This is the cover, and soon you'll all be able to try it out.
www.publishzer.com<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-77651468558589884732012-05-22T18:29:00.000+01:002012-05-22T18:33:42.739+01:00Kill Banners and Purchase Time<div dir="ltr" style="text-align: left;" trbidi="on">
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A lot of people are spending time online today, so obviously advertising money is flowing to the internet as well. Yet, time is not really a factor at all when it comes to valuing online advertising. The length of time spend with the brand and the ad is the most important factor in determining the effectiveness of the ad. With banners and CPM, the advertising takes no consideration of the time.<br />
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I mean sure the repetition lead to clicks and eventual action, but the repetition itself has no real value. Especially as we are more and more "blind" to the banners and when compared to the well thought recommendations from our peers. Also I might close the browser window so fast that the banner didn't even load, still the advertiser pays the same amount when compared to the person who stays on the page for three minutes. A recent <a href="http://www.comscore.com/Press_Events/Press_Releases/2012/1/comScore_Introduces_Validated_Campaign_Essentials">comScore study</a> states that 31% of ads are delivered but never seen by a customer.<br />
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This CPM model drives publisher to deliver huge amount of impressions that create web page clutter and a poor user exprience. The problem becomes apparent when we think how effective the advertising is within content, or in many cases is the content. People are motived by and are looking to spend time with the content. Therefore the purchase cost for advertisers should be more like cost per second (CPS) model, where each second spend with the content is valued. The most valuable customers anyway spend time with the brand and therefore advertisers should be more willing to compensate publishers for those high-value users.<br />
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This is a very simplified expression on the idea that we will most likely develop further. But think about it. What if publishers would rather have less banners, and more highly valuable content that users are interested to spend time with. Isn't that the picture we all want the online publishing to be?</div><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-39612919531562014422012-04-17T06:29:00.003+01:002012-04-20T15:15:59.442+01:00Case: Sosiaalisen median asiantuntija Teppo Hulden[in Finnish]<br /><br /><a href="http://www.flickr.com/photos/teppohudson/6940344620/" title="Untitled by Teppo Hudson, on Flickr"><img src="http://farm6.staticflickr.com/5239/6940344620_0eb80dfe5c.jpg" width="500" height="373" alt="Untitled"></a><br /><br />Helsingin sanomat kirjoitti nimeni väärin. Ei siis pitäisi olla "Teppo Hulden", vaan Teppo Hudson tietenkin. :) <br /><br />Helsingin Sanomat teki hienon artikkelin eilisestä Helsingin Kaupungin toimesta keskustella kaupunkilaisten kanssa Guggenheim Helsinki hankkeesta. Illan aikana Jussi Pajunen vastaili 4 tunnin ajan Facebookissa ja Twitterissä. Itse sain olla mukana varmistamassa että ilta voidaan toteuttaa. Oli hienoa olla Jussi Pajusen esikunnassa ja auttaa Guggenheim hankkeen eteenpäin viemisessä. Kyseessä olisi mahtava juttu Helsingille.<br /><br />Illan toteuttu <a href="http://www.coco360.fi">coco360.fi</a> (jossa työsketelemme läheisesti <a href="http://www.zipipop.com">Zipipop Oy</a>:n kanssa) ja <a href="http://www.forumvirium.fi">Forum Virium Helsinki</a> yhteistyössä. Tämä vedettiin kasaan 3 päivässä ja täytyy sanoa että Jussi Pajunen oli erittäin tyytyväinen. Toivottavasti Helsingin kaupunki jatkaa tällä linjalla.
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Päivitys: Nyt hesari on oikaissut homman ja toteaa että "<a href="http://www.hs.fi/kotimaa/Sosiaalisen+median+asiantuntija+on+Teppo+Hudson/a1305560107805">sosiaalisen median asiantuntija</a> on Teppo Hudson". Tämän avulla google.fi indeksoi minut heti heittämällä ensimmäiseksi. Nice.<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-2338996077641964652012-04-05T14:05:00.001+01:002012-04-05T14:06:55.348+01:00Frustration IncorporatedFrustrating times, huge opportunities but they let me wait and wait. So poems to the rescue:<br /><br /><br />I do,<br />I don't,<br />deserve this.<br /><br />Want to,<br />but can't,<br />reverse this.<br /><br />I tried,<br />failed to,<br />preserve this.<br /><br />False love,<br />is what,<br />my curse is.<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-12996381133709786842012-03-23T10:17:00.003+00:002012-03-23T10:30:40.199+00:00Been so busy lately. Something new is bubbling as we've decided to set up a new social digiacency <a href="http://www.coco360.fi">coco360.fi</a>. This is in order to fund Publishzer.com and develop it to become a huge success.<br /><br />A photo from my current workstation:<br /><a href="http://www.flickr.com/photos/teppohudson/7008087567/" title="Untitled by Teppo Hudson, on Flickr"><img src="http://farm8.staticflickr.com/7053/7008087567_cfea95f1a0.jpg" width="500" height="375" alt=""></a><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-64961078219505842322012-02-07T09:10:00.009+00:002012-02-07T09:48:21.400+00:00Future of Curation NetworksOne of the hottest social networks right now is <a href="http://pinterest.com">Pinterest</a>. It his a nice spot at the need for organising huge amounts of information and our look out for beautiful inspirations. One important aspect is a high rate of female adoption, that continues to drive the adoption of eCommerce. Hence Pinterest is interesting for commerce, as some sources indicate that every click to an webshop site is worth an average of $5 in purchases. <br /><br />What I am interest is the communal aspect of the service. It heavily focuses on recipes, travel imaginary and to some length fashion. For anyone interested in these, the site is interesting. However, the huge and growing adoption of Pinterest might eventually be the downfall. It might not be able to hold up to its community and therefore loose users to more highly niche focused communities. Curation is not curation if will not be able to edit out the unnecessary noise. Even following feature will not be enough eventually.<br /><br /><a href="http://www.flickr.com/photos/teppohudson/6668598453/" title="Publishzer scrapbook by Teppo Hudson, on Flickr"><img src="http://farm8.staticflickr.com/7009/6668598453_f91c5d597a.jpg" width="500" height="500" alt="Publishzer scrapbook"></a><br /><br />So what if we look this from another perspective. What is we think curation as a disruption to marketing, rather than just another social network. Currently online marketing is push with high volumes of banners. What if marketers would enable cashpools for users to create curated contents around topics, and earn real revenue from their curation work.<br /><br />I think by creating well operating service that enables focus around nodes of interest or brands, we can enable these nodes to create actions that are fulfilled by the crowd. This crowdsourcing will boost highly focused and curated content for relevant target groups. All evolving around the node, rather than in a huge mass of different content. That is the real disruption potential of curation.<br /><br />Marketers, remember. This could also make the world better by distributing revenue around to the best users. Do not think people are willing to work for free forever. I’m most certainly going to look at niche-curation content platforms as a powerful way to encourage a meaningful interaction with prospects and buyers.<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-51782496067674293422012-01-26T15:33:00.001+00:002012-01-26T15:37:24.344+00:00About saving the magazine industryEverybody wants to be digital today and most magazine executives today seems to be building iPad apps. Yet the user experience of a print magazine is unmatchable: they’re cheap, never out of battery charge, not a target for thieves and they have twice the screen space when spread as an iPad screen.<br /><br /><a href="http://www.flickr.com/photos/teppohudson/6669020475/" title="Analog version of Publishzer by Teppo Hudson, on Flickr"><img src="http://farm8.staticflickr.com/7150/6669020475_85208049db.jpg" width="500" height="500" alt="Analog version of Publishzer"></a><br /><br />The concept of magazines is great and without bringing it to the same level on digital, the executives are running a losing war. Lets consider the recent experience of one of my favorite magazines, The Economist. I subscribed to their iPad mag. First of all, the subscription takes me away from the app, to website with 2 options. €32 13 weeks and 125€ for 51 weeks. But I'd like to pay monthly as is the status quo on most of my subscription services. Sure I could pay per issue, but then there would be no auto-renew.<br /><br />Granted, this is a small issue in the grand scale. But come on, take a que from something like Spotify, where I do not need to renew, they have my credit card info and its conveniently everywhere I go. That is a well done subscription service. Secondly, most successful magazine concepts in digital media are blog communities. No fees, no limits but high quality accessibility, funded by quality and relevant advertising.<br /><br />I believe the key on saving the magazine industry is accessibility. Whether it is magazine subscription or advertising funded, the key is to provide seamless accessibility. Let me work a little at the beginning if needed, but aim to guide me to a state where I have the magazine when and where I want to, without forms to fill. This obviously needs security matters, but that I trust you've taken care, right? That is accessibility.<br /><br />So remember that:<br />- Monthly fees appear lower than yearly fees<br />- Cancel anytime feature will enable easier testing<br />- Have auto-renew as default<br />- Advertising should be relevant and considered part of the content<br /><br />If this is taken care, all you really need to focus is having great content.<br /><br />Photo by: Teppo Hudson<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-62892659043300650722012-01-13T08:00:00.002+00:002012-01-13T08:04:31.850+00:00Mark Cuban's 12 rules for StartupsThese are reblogged from <a href="http://www.entrepreneur.com/article/222524">Mark Cuban's post on Entrepreneur.com</a> site. Love the suggestions. Embody these.<br /><br /><br />1. <span style="font-weight:bold;">Don't start a company unless</span> it's an obsession and something you love.<br /><br />2. <span style="font-weight:bold;">If you have an exit strategy, it's not an obsession.</span><br /><br />3. <span style="font-weight:bold;">Hire people</span> who you think will love working there.<br /><br />4. <span style="font-weight:bold;">Sales Cure All</span>. Know how your company will make money and how you will actually make sales.<br /><br />5. <span style="font-weight:bold;">Know your core competencies</span> and focus on being great at them. Pay up for people in your core competencies. Get the best. Outside the core competencies, hire people that fit your culture but aren't as expensive to pay.<br /><br />6.<span style="font-weight:bold;"> An espresso machine?</span> Are you kidding me? Coffee is for closers. Sodas are free. Lunch is a chance to get out of the office and talk. There are 24 hours in a day, and if people like their jobs, they will find ways to use as much of it as possible to do their jobs.<br /><br />7. <span style="font-weight:bold;">No offices</span>. Open offices keep everyone in tune with what is going on and keep the energy up. If an employee is about privacy, show him or her how to use the lock on the bathroom. There is nothing private in a startup. This is also a good way to keep from hiring executives who cannot operate successfully in a startup. My biggest fear was always hiring someone who wanted to build an empire. If the person demands to fly first class or to bring over a personal secretary, run away. If an exec won't go on sales calls, run away. They are empire builders and will pollute your company.<br /><br />8. <span style="font-weight:bold;">As far as technology, go with what you know.</span> That is always the most inexpensive way. If you know Apple, use it. If you know Vista, ask yourself why, then use it. It's a startup so there are just a few employees. Let people use what they know.<br /><br />9. <span style="font-weight:bold;">Keep the organization flat</span>. If you have managers reporting to managers in a startup, you will fail. Once you get beyond startup, if you have managers reporting to managers, you will create politics.<br /><br />10. <span style="font-weight:bold;">Never buy swag.</span> A sure sign of failure for a startup is when someone sends me logo-embroidered polo shirts. If your people are at shows and in public, it's okay to buy for your own employees, but if you really think people are going to wear your branded polo when they're out and about, you are mistaken and have no idea how to spend your money.<br /><br />11. <span style="font-weight:bold;">Never hire a PR firm.</span> A public relations firm will call or email people in the publications you already read, on the shows you already watch and at the websites you already surf. Those people publish their emails. Whenever you consume any information related to your field, get the email of the person publishing it and send them a message introducing yourself and the company. Their job is to find new stuff. They will welcome hearing from the founder instead of some PR flack. Once you establish communication with that person, make yourself available to answer their questions about the industry and be a source for them. If you are smart, they will use you.<br /><br />12. <span style="font-weight:bold;">Make the job fun for employees</span>. Keep a pulse on the stress levels and accomplishments of your people and reward them. My first company, MicroSolutions, when we had a record sales month, or someone did something special, I would walk around handing out $100 bills to salespeople. At Broadcast.com and MicroSolutions, we had a company shot. The Kamikaze. We would take people to a bar every now and then and buy one or ten for everyone. At MicroSolutions, more often than not we had vendors cover the tab. Vendors always love a good party.<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-53685371657993302462012-01-11T16:46:00.002+00:002012-01-11T16:49:38.342+00:00Fotoshop by AdobéNo surprise this went viral like a wildfire. Everything is spot on: concept, production, design (especially the package design), talent, voiceover, and most importantly the satire that is so true.<br /><br /><iframe src="http://player.vimeo.com/video/34813864?title=0&byline=0&portrait=0" width="540" height="304" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-30432655068750180772012-01-03T09:42:00.002+00:002012-01-03T09:45:08.118+00:00Top 10 Blogposts 01/2012I will be curating 10 great blogposts each week. Published at Publishzer obviously! Below is the first one for this year!<br /><br /><script src="http://www.publishzer.com/embed/teppohudson/top-10-blogspots-01-2012"></script><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-56160659785873778622011-12-15T15:56:00.001+00:002011-12-16T17:05:12.105+00:00The Demographics of CoolLast week Harward Business Review had an article titled "The Demographics of Cool". It talks well about the waves that really make some products to become cool and how the message is distributed. Basically the question is about the fact that no longer can advertising lecture or dictate to customers; marketing to the group conversation must be seamlessly incorporated. Basically social media enhances the fact that once in the hands of the tastemakers, consumers gravitates en masse to the seller's offerings. Below is a video with more about this in the form of an interview.<br /><br /><object type="application/x-shockwave-flash" data="http://blip.tv/play/hZc2gtqYQgA%2Em4v" width="500" height="330" id="video"> <param name="movie" value="http://blip.tv/play/hZc2gtqYQgA%2Em4v"> <param name="allowfullscreen" value="true"> <param name="wmode" value="transparent"> </object><br /><br />This demographics of cool is a devolution away from segmentation of smart cross-cultural or multicultural marketing strategy. As a society, the western cultures are more and more melted culturally, and the meaningful identity is changing according to the situation you are at the moment. The categories are not relevant anymore and the identity is evermore complex.<br /><br />Still, the demographics of cool is more than just trying to define a new meaning for demographics. Steve Stoute is arguing that out of hip-hop, a new culture has emerged, one "shared mental complexion" that no demographics can capture. Age, race and income don't matter. Only the mind-set matters. 34-old Indian bluecollar worker, 16-year old high school kid from the UK and 45-year old whitecollar from Japan worker are all the same demographics. In the modern world, urban has nothing to with place or race and everything to with attitude.<br /><br /><a href="http://www.flickr.com/photos/inspirat/335703750/" title="iPod 6G | Silhouette by Hector Simpson, on Flickr"><img src="http://farm1.staticflickr.com/166/335703750_f717b97114.jpg" width="500" height="383" alt="iPod 6G | Silhouette"></a><br /><br />These consumers, choose what becomes cool and, more crucially, decide when something isn't cool anymore. Remember the champage Cristal's fall from grace, just because Jay-Z said so? When the importance is the psychologic, the demographic data and quantitative research become meaningless. Because when you define a market by how people in it think, not by who's in it, the definition process is far mor complex and expensive.<br /><br />Just think of the Apple iPod's now-iconic silhouetted hipsters sporting white earbuds, striking poses. You can't tell if those silhouettes are 18 or 34 years old, rich or poor, black, white or asian, from Helsinki or from Tokyo. All you know for sure is that they're cool!<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-10797620726521639442011-12-08T09:39:00.003+00:002011-12-08T09:41:46.239+00:00Christmas Calendar is Here!<a href="http://www.publishzer.com">Publishzer</a> is going to publish <a href="http://www.publishzer.com/Joulukalenteri">a Christmas calendar</a> for this festive season 2011. The calendar will be in finnish, as it is a testbed for some advertising features and the results will be published on January. I strongly believe that this kind of advertising will be highly valuable, as part of the content.<br /><br />In the calendar, you'll find a magazine for each day leading to Christmas eve. There will be videos, photos, christmasrecipes and gift ideas. So go and <a href="http://www.publishzer.com/Joulukalenteri">check it out</a> AND please follow the calendar <a href="https://www.facebook.com/2011.joulukalenteri">facebook page</a>.<br /><br />Below is embedded the latest calendar, updated daily:<br /><br /><script src="http://www.publishzer.com/embed/l/Joulukalenteri"></script><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-44867630745195303752011-12-06T09:02:00.003+00:002011-12-06T09:05:54.090+00:00Are kids more tech savvy than parents?Most, meaning 90%, of the parents think that they are more internet-savvy than their kids. But are they? In this video <a href="http://twitter.com/lydialeavitt">Lydia Leavitt</a> and <a href="http://twitter.com/LeilaMakki">Leila Makki</a> went out to find out.<br /><br /><iframe width="560" height="315" src="http://www.youtube.com/embed/9oFD5jT_WX0" frameborder="0" allowfullscreen></iframe><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-53321905507045368812011-11-25T15:29:00.003+00:002011-11-25T15:35:19.984+00:00Think About Your MetadataThis time I wanted to get a bit more relaxed from all the deep thoughts on the change of the digital media. I thought to give a little update on what we worked on lately. This category feature on <a href="http://www.publishzer.com">Publishzer</a> is not much obviously, but I would recommend thinking about categories and other metadata from early on.<br /><br />Why? Metadata (metacontent) is traditionally found in the card catalogs of libraries. As information has become increasingly digital, metadata is also used to describe digital data using metadata standards specific to a particular discipline. By describing the contents and context of data files, the quality of the original data/files is greatly increased. That's why!<br /><br />This sunday was another hackday for our team. We decided to focus on category feature. Now you can categorize your mags, which helps others to find them when we get all the social elements ready. Go creating some mags and register at <a href="http://www.publishzer.com">publishzer.com</a><br /><br /><a href="http://www.flickr.com/photos/teppohudson/6358649973/" title="Publishzer dev by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6212/6358649973_e8830e8d9b.jpg" width="500" height="281" alt="Publishzer dev"></a><br /><a href="http://www.flickr.com/photos/teppohudson/6358650389/" title="Publishzer dev by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6098/6358650389_a45df03330.jpg" width="500" height="281" alt="Publishzer dev"></a><br /><br />...and you can also define the magazine into subcategories. Helping readers to find it even better.<br /><br /><a href="http://www.flickr.com/photos/teppohudson/6358649709/" title="Publishzer dev by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6102/6358649709_c668ddae0f.jpg" width="500" height="281" alt="Publishzer dev"></a><br /><a href="http://www.flickr.com/photos/teppohudson/6358649503/" title="Publishzer dev by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6240/6358649503_e73b458255.jpg" width="500" height="297" alt="Publishzer dev"></a><br /><br /><br />Happy Publishzing!<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-70082353207998663032011-11-23T09:43:00.012+00:002011-11-25T15:40:59.047+00:00Social Curation and Evening at REVS Fashion Mag Launch PartyYesterday I spent an nice evening first at <a href="http://www.bonnierdevcamp.fi/">BonnierDevCamp</a> talking about Social Curation. There is more about it in this blog, but I thought to share the slides I used. My focus was five points to cover the current change in the media industry and what opportunities social curation brings. I'm happy that the 30min talk turned into a discussion with active interaction with the hackers. I all up for you guys hacking the media into the digital future.<br /><br />The five points were:<br />1. Media is under digital revolution and will follow the fate of music.<br />2. Social Curation's value is in filtering out noise to focus on niche interestgroups.<br />3. Enabling readers to use their own voice has huge advertising opportunities.<br />4. Through these bloggers have opportunity to become a shaping force in the media industry.<br />5. Mobile is the most personal device and therefore very good for media consumption.<br /><br />Also after the break you find a nice picture of <a href="http://www.revsmag.com/">REVS magazine</a> launch party. It a rather artistic magazine coming out from few of my friends. Nice picture and all, but I see them having hard time making this into a business...well it is very artistic.<br /><br /><div style="width:425px" id="__ss_10285661"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/teppohudson/social-curation-and-mobile" title="Social Curation and Mobile">Social Curation and Mobile</a></strong><object id="__sse10285661" width="550" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialcurationprese-111123033746-phpapp02&stripped_title=social-curation-and-mobile&userName=teppohudson" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><param name="wmode" value="transparent"/><embed name="__sse10285661" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=socialcurationprese-111123033746-phpapp02&stripped_title=social-curation-and-mobile&userName=teppohudson" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" wmode="transparent" width="550" height="355"></embed></object><div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/teppohudson">Teppo Hudson</a>.</div></div><br /><br /><a href="http://www.flickr.com/photos/teppohudson/6383376995/" title="Talking at the cosy @bonnierdevcamp lounge about social curation by Teppo Hudson, on Flickr"><img src="http://farm7.staticflickr.com/6103/6383376995_424e8b88d9.jpg" width="500" height="500" alt="Talking at the cosy @bonnierdevcamp lounge about social curation"></a><br /><span style="font-style:italic;">Bonnier Lounge </span><br /><br /><a href="http://www.flickr.com/photos/teppohudson/6383993745/" title="REVS launch party! by Teppo Hudson, on Flickr"><img src="http://farm7.staticflickr.com/6211/6383993745_22f39471f7.jpg" width="500" height="500" alt="REVS launch party!"></a><br /><span style="font-style:italic;">Revs visuals</span><br /></br><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-39008657554774247822011-11-10T06:22:00.000+00:002011-11-10T06:23:31.207+00:00Moomins 3D<a href="http://www.flickr.com/photos/teppohudson/6330533497/" title="Moomins 3D by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6228/6330533497_ac6e90e60c.jpg" width="500" height="301" alt="Moomins 3D" /></a><div><a href="http://www.flickr.com/photos/teppohudson/6330533421/" title="Moomins 3D by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6118/6330533421_819bb9e9dd.jpg" width="500" height="301" alt="Moomins 3D" /></a></div><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-50919288284853339972011-11-09T09:03:00.001+00:002011-11-09T09:04:43.276+00:00Searching the soul of<div>Last week, me and Helene have been touring the <a href="http://en.wikipedia.org/wiki/Golden_Triangle_(India)">Golden Triangle</a> area of India. This means basically the cities of Delhi, Agra and Jaipur. These are the monumental and historical part of the old <a href="http://en.wikipedia.org/wiki/Mughal_Empire">Mughal empire</a> and Rajastan <a href="http://en.wikipedia.org/wiki/Maharaja">Maharajas</a>. Words cannot describe the awesomeness of grand buildings like Taj Mahal or the colors and tastes of Jaipur's local markets.</div><div><br /></div><div><img alt="" src="http://farm7.static.flickr.com/6105/6314768962_c67ea4147b_d.jpg" title="Indian Market" class="alignnone" width="500" height="375" /></div><div>(photo by <a href="http://www.flickr.com/photos/heleneauramo/6314768962/in/photostream">Helene Auramo</a>)</div><div><br /></div><div>However, the trip has made me think a lot about the essence our actions. Ayurveda treatments been part of our trip with both purchasing natural food supplements and having an insanely great Ayurveda massage that still after two days is energising my body. India overall is so much about balance in yourself and the surroundng ecosystems.</div><div><br /></div><div><a href="http://www.flickr.com/photos/teppohudson/6322675920/" title="India at night by Teppo Hudson, on Flickr"><img src="http://farm7.static.flickr.com/6218/6322675920_6078c8f7c1.jpg" width="374" height="500" alt="India at night" /></a></div><div><br /></div><div>As well as looking for personal balance, the same balance is important for companies. Publishzer is all about high ambitions and willingness to change the world. Still this has to come with balanced methods, respecting especially the blogging communities. We have pinpointed the principles to the following ones:</div><div><br /></div><div>- <strong>Empathy</strong>, the intimate connection with the feelings of the users and customers. We want know their feelings better than anyone else</div><div>- <strong>Halo</strong>, the signals that the company emits. People form opinions from the first moments, and therefore designs has to be perfect.</div><div>- <strong>Focus</strong>, we must concentrate the limited resources to the businesses we are best of, and eliminate unimportant opportunities. Learn to say no.</div><div><br /></div><div>With these principles, nothing is impossible.</div><div><br /></div><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-75810953258443636462011-10-18T17:33:00.004+01:002011-11-10T12:56:49.596+00:00Publishzer about to launch<div dir="ltr" style="text-align: left;" trbidi="on">We are finalizing the first release of <a href="http://publishzer.com/">Publishzer.com</a> - I am just embedding a couple of magazines here, but if you wish to read more about it go for the <a href="http://blog.publishzer.com/2011/10/09/publishzer-story/">Publishzer Story</a>.<br /><br /><script src="http://www.publishzer.com/embed/rainergeselle/colours"></script><script src="http://www.publishzer.com/embed/teppohudson/incredible-india"></script><br /></div><div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com0tag:blogger.com,1999:blog-34625522.post-74042093698923299202011-10-05T09:09:00.001+01:002011-10-05T13:31:30.889+01:00Magazines are losing the publishing war to bloggers<div dir="ltr" style="text-align: left;" trbidi="on">
Digitalisation hit first on the music publishing business. Currently similar impact is happening in the magazine publishing industry. The main reason for a distruptive change is that consumer are receiving and subsequently increasingly expecting to have content for free. For example, many bloggers do write and publish content online that include faster and even more relevant info than most printed magazines. My personal interest is in how can these bloggers get paid and be brilliant. Is there an answer to this in the disruptive changes on the markets?<br />
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<a href="http://www.flickr.com/photos/teppohudson/6008404308/" title="Green tea and iPad by Teppo Hudson, on Flickr"><img alt="Green tea and iPad" height="500" src="http://farm7.static.flickr.com/6010/6008404308_c22ed30f99.jpg" width="500" /></a><br />
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The internet is a double sided sword, well, is if you look at it from the traditional publishing point of view. It has never been easier to reach large numbers of readers, but these readers have never felt more entitled to be informed and entertained for free. The market for books is continually shifting beneath our feet, and nobody knows what the business of publishing will look like a decade from now. Still many authors and publishers are still pretending that the Internet doesn’t exist. Some will surely see their careers suffer as a result. One fact now seems undeniable: The future of the written word is (mostly or entirely) digital.<br />
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<span class="Apple-style-span" style="font-style: italic;">I'm not a businessman, I'm the business, man! (Jay-Z)</span></blockquote>
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Still, consuming blog content is more popular than ever. For example fashion blogs gather followers like fireflies, most of the are still run by individuals, not media companies. If added the average 5€ each click through is of value to eCommerce stores, the average 10.000 readers a mid-range blogger has, in a month, could earn substantial income for him/her. There however, are no polished processes and most of income is of low-engagement banner ads and endorsements. Beside <a href="http://holtz.com/blog/blog/gallup-study-exploding-social-media-myths-or-blinding-flashes-of-the-obviou/3734/">a gallup involving 17.000 social media</a> users concluded that "brand-sponsored social media initiatives have very little impact on consumer decision making. Nor do they drive prospective customers to consider trying a brand or recommending a brand to others in their social network".<br />
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<a href="http://www.flickr.com/photos/teppohudson/5702426333/" title="Because it is summer, meetings are taken outside :) by Teppo Hudson, on Flickr"><img alt="Because it is summer, meetings are taken outside :)" height="500" src="http://farm3.static.flickr.com/2135/5702426333_6bc18c82bd.jpg" width="500" /></a><br />
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Digital publishing is gathering some success in small printing of €1.99 stories, something similar as selling single songs rather than a full album. However, these third party objectives are gathering much less engagement than subjective blog posts where the blogger is the objective. The amount of engagement bloggers drive is about 10-20 times higher than advertising, based on the same gallup above.<br />
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So my argument is that rather than relying on producing magazines and hit ebooks (which thou are interesting from content point of view, but not from business point of view), magazine publishing should enable bloggers to earn revenue from issues that they are passionate about. Revenue could come from brands that wish to be included in this passionate conversation by providing content to reference, analyse or just do some shout-out. Results would be much more focused and much higher engangement, and would result in a better service for readers. Afterall, we all loath banner ads, right?<br />
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<div class="blogger-post-footer">Rantings of a global nomad, creating a network of creators.</div>Teppo Hudsonhttp://www.blogger.com/profile/06441129509823054785noreply@blogger.com2