Despite Recession, online video is growing 40% in 2009

In Beet.TV interview, American eMarketer Senior Analysist David Hallerman, believes that online video is becoming a very important medium for advertising. He calls for longer content, thus there could be more ads.

“Overall, online video advertising will grow at a 40% clip this year and for the next few years, outpacing most other ad mediums, Hallerman said to Andy in the interview.

That increase would bring online video ad spending to $1.1 billion this year and $4.1 billion by 2013. Other estimates place total spending at a smaller amount: media agency Magna projects Web video will corral only $699 million this year and won’t reach $1 billion until 2011.

Despite the different projections, researchers agree that Web video will remain a rare bright spot and continue to outpace other mediums. But, the recession is still affecting Internet TV, and its growth this year is well below last year’s more than doubling of dollars, Hallerman pointed out”.

Well… in CityVice we wholly agree, thou the growth will also come from more focused short-form content. Relevancy is the key word.

Advertisers are following Online Video space

A Helsinki based media agency Dagmar, wrote about the use and future of online videos and web-tv. According to them, currently videos are the faster growing advertising platform online, with a market of $4,6 billion in US by 2013. European figures are very similar, as Tekes forecast (in finnish) online video to have €6 billion by 2013.

All these forecast and market researches echo what CityVice has been building on. We have some great news to tell you in soonish. We have come up with a great solution for the market, for media, advertisers and media agencies. Here are some points from the studies:

Online videos are perfect way to continue the advertising campaign shown on TV. One point to note however; most of the spots used in traditional TV does not work perfectly online. So for advertisers it is important to tweak the online ad according to needs. CityVice has the best knowledge on this data, so get in touch. :)

- 20% of 16-25 years do not own a TV.
- 40% of 16-25 years are watching TV & videos mainly online
- Online has much better tracking and reporting tool, therefore more meaninful advertising.
- Brand Lifting value is exceptional in online videos
- Click Through Rates in CityVice network is 4.5% - 5%, Interaction rates massive 40%.
- TNS Gallup has started a video tracking service. We are not familiar with this...yet that is :)

So overall online videos are booming, regardless of the recession times. CityVice is there for you, serving the needs of online video.

Digitytöt Making Waves

Visuals



Digitytöt are one of CityVice's projects, in which we take care of the video production. You all know Diggnation? We’re creating our own except that it’s pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish).

It’s going to be lots of pink, giggling, partying and some interviews with the local start-up stars. We are already being featured in ArcticStartup, Digitoday and some blogs such as Tuhat Sanaa and Maurelita's. Good times!

Venture Cup Final

Business

CityVice is selected to be one of the 10 finalists in Venture Cup business plan competition. This is great news and actually I don't really care if CityVice wins, the publicity this generates is what I'm after. Be ready, we are preparing to come out strong!

CityVice won an award

Business

Last friday, on 12.12.08, CityVice was awarded "Willi Idea 2008" award for the best business idea in the south eastern Finland. The review had 27 teams returning their idea for the judge panel compromising from top public business development and funding agencies representatives. Such as Technopolis, Tekes, Lappeenranta Technological University.

CityVice won the awards with a clear unanimous opinion of the panel. Were were praised for the idea, markets that were well defined and for a team that has resources to make it happen.

CityVice salutes and thanks all who have been part of this so far. It is great to see such interest toward the idea. Much more to come.

CityVice Is Open!

Business

CityVice project is steaming ahead in a nice pace. Plans has been drawn, war chest piled up and teams are shaping up. No, actually we opened demo site for the videos this and are still heavy in talks about funding the next step: We need to build a custom player and video distrib.ution platform. So a lot to do but, we will get there. Stay tuned -> http://www.cityvicetv.com

Oh yeah, this one is for Helsinki, so most of the content is in Finnish. Sorry.

CityVice

Business



CityVice project got a logo. We have great ideas and are coming your way. Be ready!

Technopolis Ventures

Business

Project CityVice has been under heavy development in the recent month. The start-up been given truck loads of feedback and huge amount of support from various people. Our business model is shaping up well and is becoming way stronger. The best thing is acceptance into Technopolis Ventures, and the consultancy support from there. This should accelerate growth and open doors to various contacts. Looking good.