Pleasure

Poem



Your cold stare is haunting me
can't sleep, can't be still
How far will you take me?
Is it a pleasure of your will?

There is only one in this world
What happened, how an earth
What do you want from this world?
How much pleasure is it worth?

CityVice

Business



CityVice project got a logo. We have great ideas and are coming your way. Be ready!

Basshunter Diary pt. 4

Feature + Academic

After five days on the road and about 10 photoshoots and TV interviews later someting opened my eyes. All these directors who are working on the projects...hmmm...for maybe because they have to pay their rents, but not because their heart is at it. They tell the artist to be normal, but do not really understand what is needed. Me instead am working slowly to gain the trust of Basshunter and thus getting more realistic side of him on the road. This all leads back to why Anton Corbjin is so good: he is one with the artists, not above or below.

In addition, Basshunter project has confirmed something. Pop culture embraces all the layers of the package. Brian Eno says it well:

You sometimes hear something being dismissed because it’s all image and no substance, as though these are completely separate, the first ephemeral and lightweight, the second profound and permanent. But one of the messages of pop culture is that you can’t usually separate them: ‘image’ is constantly turning into ‘substance’, and vice versa. The package is part of the contents.

This represents a decision about where the edge of the work really is. What is being seen as the permissable site for creative work by the artist, and what is just ‘the rest of the world’? What is ‘inside’ and what is ‘outside’?

This problem - if you think it one - is particularly acute in pop music. When Madonna appeared, she was attacked for her concentration on everything other than the music - on the things that people call the package. Even if this had been true, would it have been so awful? Who said that pop music was ever just to do with melodies and lyrics and whatever else the word ‘music’ historically meant? For forty years, pop music and its culture have been at the center of the everyday conversation that our culture has with itself, and the talk is mostly about style: how you choose to look at things, how you value what you are and what you have and what you do. Lifestyle, I suppose is the word.

Is short: for Madonna, designing the package has become her work.

Most directors' and photographers' problem is that they try to loose themselves in situations where it is impossible. How about trying to loose yourself in a real situation where the artist really can feel normal and does not have to pretend the camera is not there. Just let camera be there!

In a wider aspect this gets down to the fact that one has to know the subject being directed. Whether a film director, music producer, academic or company director.

Behind The Bass on Hard2Beat. Tour documentary about Basshunter.

[caption id="attachment_356" align="aligncenter" width="300" caption="Behind the Bass"][/caption]

Basshunter Diary pt. 3

Feature

Whole running through London with a crazy driver who knows all the shortcuts. 30min from east to west london in a rush hour. The most amazing drive I’ve ever been in. The question I had to raise today is how much promotion can an artist take? Isn’t there a limit when the stress starts to effect the quality of it? Consequently rendering away all the benefit? Well, Jonas had such a day. Now in Malmo, hometown of Basshunter.

Behind The Bass on Hard2Beat. Tour documentary about Basshunter.

[caption id="attachment_356" align="aligncenter" width="300" caption="Behind the Bass"][/caption]

Basshunter Diary pt. 2

Feature

The tour with Basshunter continues. Writing this from London, K-West Hotel, which is a place where you bump into the touring bands. Just today in the hotel lobby we’ve met Kings of Leon and such names. Good to be on the road and feel how the miles are eaten when working our way to the next destination. Well, for us, the next destination is Copenhagen by plane.

Behind The Bass on Hard2Beat. Tour documentary about Basshunter.

[caption id="attachment_356" align="aligncenter" width="300" caption="Behind the Bass"][/caption]

Basshunter Diary pt. 1

Feature

It is night time in Manchester, filming Episode 2 for Basshunter’s tour documentary. On top of the Hilton hotel. I’m having an amazing mojito looking down to the city lights flickering 200m below. How an earth life can feel good sometimes. I feel love, even I’m alone here. Of you who know the film “Lost in Translation”, the situation is not far from it. Only thing is that the girl is a few thousand miles away home drinking hot chocolate…. Sounds like a storyline, right?

Behind The Bass on Hard2Beat. Tour documentary about Basshunter.

[caption id="attachment_356" align="aligncenter" width="300" caption="Behind the Bass"][/caption]

In Manchester with Platnum

Log

So, a bit of log update from Manchester. It's wicked to be back in here for a couple of days. Filming with Platnum for a little guide to Manchester. Check them out. Its another freelance one for Ministry of Sound, seems that I can't get away from London. Don't really mind though.

Technopolis Ventures

Business

Project CityVice has been under heavy development in the recent month. The start-up been given truck loads of feedback and huge amount of support from various people. Our business model is shaping up well and is becoming way stronger. The best thing is acceptance into Technopolis Ventures, and the consultancy support from there. This should accelerate growth and open doors to various contacts. Looking good.