Monday, August 18, 2008

Pre-Roll Online Video Ads Work


Break Media study shows that a surprising amount of people are willing to watch pre-roll advertisements. According to Beet.TV, the study claims that completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.

Break Media used's monthly audience of 17 million 18-34-year old men as guinea pigs for the 11-week study, and advertisers Honda, T-Mobile, and truTV ran the test campaigns. The three advertisers chosen represent a cross-section of the different brands on the web, hopefully making the study results relevant to an even broader array of advertisers, Break Media CEO Keith Richman says.

The study tested the success of the four standard formats for in-stream video advertising established by the Interactive Advertising Bureau in May: pre-roll, interactive pre-roll, non-overlay ads and overlay ads.

The study demonstrated that all of the ads are effective and have different value for the advertisers, Panache president Steve Robinson says.

Sunday, August 17, 2008

In Oslo for Basshunter Behind The Scenes


Came to Oslo for 5 days to shoot a little behind the scenes for Minisry of Sound. In true Ministry style its all about cars, girls and dance music. Its a good break from business development and I really like Oslo, so one could even say its a little holiday here. Have met up with some friends and some of the Norwegian film people such as Director Alex Herron and Actor Lucas Thorheim. Only downside is the fact that Oslo is fucking expensive place. For example: coffee, tea and omelette 28euros. Crazy!

Below is a little video from the shoot.


Saturday, August 16, 2008

Ibiza Memoirs

[caption id="attachment_316" align="alignnone" width="470" caption="With Download Crew June 08 - Teppo, Chewy and Gurps"]With Download Crew June 08 - Teppo, Chewy and Gurps[/caption]

Tuesday, August 12, 2008

London Retrospect


Two weeks relaxing here at my family's estate have brought back some of the perspective between hectic city life and small town chill close to the nature. Although I could not settle down in a small town, I think one definitely needs the place to retreat and recharge your batteries. Beside, I think I've never been so productive as during my time here.

Most importantly I've been thinking of London, Jade, LSBU, MoS and all those times the 5 years gave. I try to summarize the time a bit.

First of all, London changed me totally. No surprise there. I don't want to analyse London life too much, but rather concentrate on giving glimpse of the memorable moments that I cherish. My time with London was like sex: There were good times that turned bad, and after a moments of struggle reaching a climax that was short but extremely explosive. hmmm.....and finally after the high, one has to come down...

BA Arts Management degree. I moved to London for this. Right from the beginning I was hooked especially on the british way of learning. You listen to the lecturer for couple of hours and the you gather together on seminars to talk about the day's subject matter. This exchange of opinions is extremely valuable. In addition, the degree gave good friends and gave me skills to get on understanding the relationships of music and picture. Thanks to Suzy Kerr-Pertic for mentoring.

Camberwell ghetto. Because of my personal experiences with the district, although there is a great arts college and beautiful locations nearby on Forest Hill. Beautiful mornings coming home, fucked up nights with Shara and mostly the 'summer of death'. Starting with mugging after a night out, followed by cold ex-con's execution right in front of my eyes and finished up with a fistfight with my landlord over painted walls. Still Camberwell had character and holds a dear place in my heart. Mainly by taking away much of my innocence.

Crossover of Senses. My greatest project to date, and is still going strong. After studying merging of music and video on academic level, I decided to go out and use much of my spare time understanding the marketplace, artists and audience preferences. I believe this enabled me to find a good niche in artistic works and which is a cutting edge movement in city cultures.

MoSTV. The team that kept me sane, and believed in me. I am so greatfull for all the opportunities and support received. Pedro, Victoria, Assia, James, Josh and Stephanie. I'm always there for you guys. Most of all, the week in Miami really burned bright and we did something extraordinary, and we all should keep that flame alive in the future.

Jade, the burning flame I could not handle.

Wednesday, August 06, 2008

Leave Steve Jobs Alone


This is disturbing and mostly wrong...