Comscore has announced its latest Online Video findings, with Americans watching 12.7 billion videos in November 2008 (up 34% from last year), watching 87 videos on average per person. Google and YouTube dominated the statistics, accounting for 40% of this online video usage. Fox Interactive Media came second ( 3.5% of video views), then Viacom digital (2.6 % of video views). Hulu topped the charts in terms of duration of video watched (avg. 12 minutes per video, vs. 3 min avg duration of YouTube), but in terms of percentage of video views it placed sixth with 1.8%. We expect this figure to rise exponentially over the year.
Monday, January 12, 2009
More Online Video Data
Comscore has announced its latest Online Video findings, with Americans watching 12.7 billion videos in November 2008 (up 34% from last year), watching 87 videos on average per person. Google and YouTube dominated the statistics, accounting for 40% of this online video usage. Fox Interactive Media came second ( 3.5% of video views), then Viacom digital (2.6 % of video views). Hulu topped the charts in terms of duration of video watched (avg. 12 minutes per video, vs. 3 min avg duration of YouTube), but in terms of percentage of video views it placed sixth with 1.8%. We expect this figure to rise exponentially over the year.
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