Reblogging from Beet.tv: Online video is replacing television for consumers 25 years and younger as part of a dramatic demographic shift. Watching video on a personal computer is becoming the principal way young adults consume video. Adobe business development chief Bill Rusitzky thinks that for many young adults 25 and under, there is a greatly diminished interest in watching television as video consumption is shifting dramatically to the PC, he told me. He says that as this population grows, there will be a big change in media consumption patterns over the next ten years.
While the nascent online video industry is figuring out business models, a big demographic shift is on our side.
No comments:
Post a Comment