Nearing the tipping point

In this blog post, Jason Glickman, CEO of Tremor Media tells us how we are nearing the tipping point with online video advertising. The point where Online Video is becoming a major part of the media mix.

Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.

Until now.

Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.

But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.

Beginning of Time

Poem


The pedals of flowers are vain
Even roses do sting and cause you pain
We sat through the blossom
just waiting for the wind of change

The sun cast the last light of day
moon arrived, chasing the blinking ray
We still sat on the couch with a stare
thinking of the moment, is this really so rare

The feel, the touch on your knee
felt like a thousand years, nothing to spare
The fairness of your skin and stare
bought me to sting myself without care

That night didn't bring me to you
still separated by the distinct cove
The moment set ground on the play's set
telling our story, the story of love

Time tested

Poem


I want to remind you
of the time I saw you back then

You had your pink scarf
I was late...and I'm never late

Your smile, your lips
Your eyes, are so perfect

Had never seen anything so pure
Had to have you or to die in vain

In time you said you love me
Those words make me so peaceful
Therefore I love you

Test of Time

Poem


I've always wondered when will this moment come
The test of time, a test for some
To find the flaws in perfection
thats what we face in the end...well...some say.

Night and night you feel nothing
and my pleas count to fuel the feel
Though I've promised to hold my breath
for you until the death

This happened before, with the precious stone
far far away from my current home, so I've seen it
The flaws get sour and never heal
and my love you are lured away by this 'cool' little thing

Hide your face forever
to dream and search again
I will love you forever
And never search again

Short film for Finnish Catwalk

I did direct a quick short film that was played as opening for a fashion show here in Helsinki. Zero Budget, 4 hours of fun in the forest and few hours of editing. Simple, effective and we gained very good feedback on this. Have a look.