On Beet.TV blog they say, online video is the fastest growing sectors in advertising, with spending expected to be up nearly 35 percent this year, says Geoff Ramsey, CEO of market research firm eMarketer.
This poses some interesting points. Online video is really the fastest growing sector in online advertising and has some real meaning for paying customers. Still, despite the rapid rise, the medium faces challenges in technology and content quality.
According to my own knowledge, I have learned that the challenges are:
- How to produce quality content
- How to distribute the content to generate good enough reach
- How to develop more intuitive technology
- How to target your target group better
Two latter ones are on acceptable level by know. Currently media are wondering how to solve the two first points. Well, we are developing a service this, check it out: Videoflow
