Eric Ries & The Greatest Book Launch Ever?

Eric Ries is going to have a busy one next week as he launches his book, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses. The book is brilliant I believe (haven't read it yet), not just for the content is contains, but also for the incredibly innovative way it has been launched. Eris is giving away great stuff to people who buy the book, stuff that the people that are likely to read it will really like. If that works, it will hit the Amazon and other best seller lists and this will mean it will be bought by people who wouldn’t normally know about it.

Because of the launch promotion bonuses, minimum tier one gets $246 (retail) worth of bonuses for a $14.50 book. And it piles up the more you order. Pretty nice. This bundle is 100% stuff I think you will really use. No phony discounts. No free trials.

This really is genius in two way. a) The more books you buy, the more valuable the rewards and b) it is restricted to one week to boost the sales to the bestseller list, which if achieved will push the sales even further. Oh, and the time limit is from 12th September through 19th September.

Go Eric! Love your thoughs and would love to see your book go bestseller. Below is a video we shot when Eric Ries visited Helsinki in 2009. Most likely the content of the book is similar to this.