Enterprise 2.0

Business + Philosophy



The way internet is changing world seems to just getting faster. Old values and methods are being crumbled on the ground by the current generation of enterpreneurs. Currently they are researching and studying the models at universities, where these ideas will eventually emerge.

I am in a blessed position to be one of these people, in one of the alpha cities, London. While building my personal strategy for Moradi Hudson Management, I am increasingly coming accross business theories that are very innovative and does make you think ways to crumbe the old world, where physical place still meant a lot.

Please go and read more at the great blog of Mr. Dion Hinchcliffe . His interesting theory is based on relation to theories Web 2.0. This one is called Enterprise 2.0, the intellectual capital and innovation come from community ideology. The community however is based at the internet, and in the physical world individuals can be situated over the globe. Interestingly this has very much similarities to my personal vision of MHM.

Blue Man Group

Performance

We gave a promotional spot in Ministry of Sound for The Blue Man Group. The blue men came to give away a small performance on the main bar. Awesome. In return all the MoS club staff were given tickets to see the group's performance in London. Man, I gotta say haven't had so much fun and influence for a long time. Do a favour for yourself and go see one their performance.

I think the mix of Live Visual and Music in the ight path. Music videos etc are long past and not interesting anymore. So note to myself: concentrate on VJing.

Moradi Hudson Management Ltd.

Business


If there is anyone out there reading this blog, please go and check this London and LA based company. Managing director might seem familiar...

Moradi Hudson Management Ltd.

The company is finally taking off and projects are rolling in after a frustrating LA production. All good now.

Global Network

Business

Back in London after a month in LA and Vegas shooting a music video. And decided to start this blog in order to order my thoughts, and even might add some of the older diary notes from my infamous black book. Also I want to keep an online blog of my journey, which aims to travel around the world and create a network of creators spanning the globe. More of my works can be seen on this blog.

Late 2003 I picked up my possession and came to London. That's how far I've managed get by now. The network knot is progressing well in London, and next destination is most likely New York. Overall this concept I have in mind is a virtual network of creators, that is extremely flexible to adapt to the environments. It's a complex theory, might explain it to you later.

Yesterday went to Thames Festival on the South Bank walk. Saw a jukebox, that had three people inside. While approaching them a bit closer, it WAS a real jukebox were you were able to choose song that the band inside then played. On top, they had good sound system, nice box design and well rehearsed cover songs. Brilliant idea. I have to use that myself.

-T-

Chilling in Venice

Log

What a nightmare the shoot was. Last minute changes, no communication method and messy party city of Las Vegas with all the distracting amusements. Didn't sleep for 3 days man. Today was just relaxing stroll on Venice Beach, trying get off the anxiety, frustration and stress. However, we did and pulled off the film shoot with basically no crew and a protesting band :)

Last night we spend drinking some in "The Standard", a rooftop bar in downtown LA, with awesome views over the valley. Unforgettable. Must be the coolest bar I've ever been. Also brewed the idea of setting up a club here in LA. Who knows maybe oneday.

Dream of Hollywood

Log + Travel


Los Angeles opened up in front of me after a long 11h flight from London. Last night we had a HUGE party at MoS with Steve Angello & co. Those swedes can spin it man. Didn't nooze more than an hour before it was time to get my ass to Heathrow and on the plane. Now I gotta find Shara and the cats or we do not have director for this film shoot...

(later next day)

Los Angeles lifestyle is very much laidback than London. But gotta love the weather you know. Jetlag is killing me and I feel a bit uncertain but excited. Tomorrow we head up to Las Vegas for the shoot.

YuppieHippiePunk

Philosophy

Whatever each of us may be looking for, we tend to pursue our desires through images: symbols of the ideas we desire. We buy leather jackets when we want rebellion and danger. We purchase fast cars not for the sake of driving fast, but to recapture our lost youth. When we want world revolution, we buy political pamphlets and bumper tickets.

Somehow we assume that having all the right accesories will get us the perfect lives. And when we construct our lives, we often do it according to an image, a pattern that has been laid out for us in terms of being for example a hippie, businessman, housewife or punk.

Will the construction make you happy?

Are you really what you appear to be? If not does it really matter?

Is punk a businessman and businessman a punk when we strip our constructed images?

Broken Promised Land

Log

Got a music video producing project. For a band called Private Line from a song called "Broken Promised Land". To be shot in Los Angeles and Las Vegas in August. Are you excited already?

The Day Of The Beast

Log


It is the day of the beast. And it is the first day of the rest of my life...after University. Everything is done and I'm a BA (Hons) Arts Manager now. Feels weird after all the hard work, though also relieved. I haven't felt so good for ages. However, now the real work just starts. Moradi Hudson Management will be incorporated within a month. Went also to see the remake of "The Omen". A bit scary, but not really good.

Well...take care you all. It is the rest of your lifes as well.

Brand Innovation

Academic

I recently received a book "Brand Innovation" by the author John Grant. He did gave it to me personally and I am grateful for this gift as it has a lot to do with my year long research on to visual aspect of branding.

Grant believes brands are constructed from clusters of cultural ideas, literally everything that goes into a brand; all its symbols, history, artifacts and codes. He goes on to identify 32 types of cultural ideas and creates a periodic table for brand ideas. They are organized according to the cultural space they inhabit; from the personal to the official.

In relation to the arts though, branding has to be for a certain credible reasons. Do not be attach it, if it does not fit the cultural idea around the art. AS my central point goes: "people freely choose signs that signify the self". Therefore, in branding, what is needed is an insight into what is missing from your markets.

Everything Is By Chance

Philosophy

Merce Cunningham (choreographer)
John Cage (composer)

Cunningham has said: "there are no fixed points in space"
-> Everything is by chance

Cage has said: "music can be played without a single note" Even though there is a silence from the instrument we always hear sounds around us
-> Music is created by chance

Deranged

Log + Poem


The photo attached is from Hilton Helsinki. I spend a week up the North visiting friends and family. It was fun, cold and oh so silent.

"Deranged" below is from Tate Modern "Dictio Pii" piece me and Shara saw the other day. Amazing. Will influence my works in the future. Very much related to VJing, to an artform dealing with live mixing of visuals with music. It is exactly related for my research project and something I believe will be huge thing in the future.

---

We are the perfume in the air
only gaining power from isolated activity
we are the traitors of privacy
expressing abstract frozen irony

We are the utopian craftsmen
behaving like pretty beggars
we take from anyone
to give the product of

We are skeptical
but we believe
we are everything
but also nothing

We are immortal riders
interested only to send
we extend our bodies
interested only to bend

We are deranged
we are the outcast
wondering on to distance
burning in this mismatch

Dark Year

Log

This year is drawing to an end. What a dark year it has been....full stop. You can see it from the fact that mainly I've been able to express through these twisted poems.

X-Day

Log


Another X-Day almost repeating the visions of last year.

Revolve of Dream

Poem

I like to dream
I'm dreaming now
you are dreaming too
maybe we could dream together

I like to sleep
but tonight I can't
nothing will knock me out
it's this headache again, again

I learned to lust aftershock value
I learned to lust after evolution
and revolution - burn the believers
I feel no fear

These four bars illuminating obscenities
No cohesion - just rawness for sure

I need to get near the surface
to dig myself deeper
Like a flower
become a monster

Meet up my friend
the teen spirit - evolution
I'm dreaming again though
My heart just beating a bit faster


---------------