10 Things CEOs Need to Know About Design
View more presentations from Jason Putorti.
Sunday, July 04, 2010
Friday, July 02, 2010
Videoflow beta phase (sample video)
As some of you might know, we have been busy developing Videoflow, an online video distribution and monetization platform. For more, go check out www.videoflow.com (in Finnish at the moment). We are currently testing the service out with certain bloggers.
Here is a link to Pupulandia lifestyle-blogger, where you can see the service in action. http://pupulandia.indiedays.com/2010/06/22/pikavisiitti-my-o-my-putiikkiin/
Monday, May 03, 2010
Content's Three Pillars
Business
Video content involves production, publishing and distribution. More dedicated followers, viewers or fans you have, the more you should focus on Production and less on Distribution
Production is a commodity and expensive; hence why both companies are trying to inject more science into the art to drive down the price of production. A low cost approach can maintain a high enough quality with text content, but with videos it’s more challenging. Moreover, a totally freelanced production team can also have some iota of consistency across text content, but with videos, nothing looks alike and marketers don’t feel any confidence in running ads. Quality content requires consistency. If a media planner agrees to spend $1M on a website running ads next to certain content, it assumes that the content the publisher produces tomorrow will be as good (and similar) to what it sees on the site today. A freelance model does not guarantee consistency and a UGC platform guarantees that it won’t be, especially with video.
Publishing (i.e., building a destination) is a challenge. Demand Media doesn’t have a destination but has a lot of eyeballs through its many sites; AOL meanwhile still has oodles of traffic and in addition to the AOL.com portal has many smaller niche sites with the potential to drive traffic too. Here, we see a divergence between Demand Media and AOL. On the one hand, AOL really does not need to focus purely on search traffic because it has traffic from its sites. Demand Media, however, has a more byzantine traffic pattern on its many sites, so I can understand the focus (and need) to focus on search traffic. However, search traffic is “in and out” and not the kind of engagement that branded marketers look for.
Distribution is increasingly fragmented, to the extent that even AOL is migrating from the one size fits all portal to the multiple web properties, and Tim Armstrong citing “fragmentation is our friend”.
Read more: http://techcrunch.com/2010/04/10/aol-demand-media-content-farm/#ixzz0mqXnuM7L
Video content involves production, publishing and distribution. More dedicated followers, viewers or fans you have, the more you should focus on Production and less on Distribution
Production is a commodity and expensive; hence why both companies are trying to inject more science into the art to drive down the price of production. A low cost approach can maintain a high enough quality with text content, but with videos it’s more challenging. Moreover, a totally freelanced production team can also have some iota of consistency across text content, but with videos, nothing looks alike and marketers don’t feel any confidence in running ads. Quality content requires consistency. If a media planner agrees to spend $1M on a website running ads next to certain content, it assumes that the content the publisher produces tomorrow will be as good (and similar) to what it sees on the site today. A freelance model does not guarantee consistency and a UGC platform guarantees that it won’t be, especially with video.
Publishing (i.e., building a destination) is a challenge. Demand Media doesn’t have a destination but has a lot of eyeballs through its many sites; AOL meanwhile still has oodles of traffic and in addition to the AOL.com portal has many smaller niche sites with the potential to drive traffic too. Here, we see a divergence between Demand Media and AOL. On the one hand, AOL really does not need to focus purely on search traffic because it has traffic from its sites. Demand Media, however, has a more byzantine traffic pattern on its many sites, so I can understand the focus (and need) to focus on search traffic. However, search traffic is “in and out” and not the kind of engagement that branded marketers look for.
Distribution is increasingly fragmented, to the extent that even AOL is migrating from the one size fits all portal to the multiple web properties, and Tim Armstrong citing “fragmentation is our friend”.
Read more: http://techcrunch.com/2010/04/10/aol-demand-media-content-farm/#ixzz0mqXnuM7L
Friday, April 30, 2010
Online Video Advertising to increase 35% in 2010
On Beet.TV blog they say, online video is the fastest growing sectors in advertising, with spending expected to be up nearly 35 percent this year, says Geoff Ramsey, CEO of market research firm eMarketer.
This poses some interesting points. Online video is really the fastest growing sector in online advertising and has some real meaning for paying customers. Still, despite the rapid rise, the medium faces challenges in technology and content quality.
According to my own knowledge, I have learned that the challenges are:
- How to produce quality content
- How to distribute the content to generate good enough reach
- How to develop more intuitive technology
- How to target your target group better
Two latter ones are on acceptable level by know. Currently media are wondering how to solve the two first points. Well, we are developing a service this, check it out: Videoflow
This poses some interesting points. Online video is really the fastest growing sector in online advertising and has some real meaning for paying customers. Still, despite the rapid rise, the medium faces challenges in technology and content quality.
According to my own knowledge, I have learned that the challenges are:
- How to produce quality content
- How to distribute the content to generate good enough reach
- How to develop more intuitive technology
- How to target your target group better
Two latter ones are on acceptable level by know. Currently media are wondering how to solve the two first points. Well, we are developing a service this, check it out: Videoflow
Sunday, January 31, 2010
Freedom
Creativity
There is always pain
To struggle for freedom
If we don't get it easy
It would not feel good
If we success we probably
Sue each others in the end
Still, that is cool
Just feel the vibe
What I am looking for
Is the beauty
To feel the moment
And finish the journey
That is freedom for me
There is always pain
To struggle for freedom
If we don't get it easy
It would not feel good
If we success we probably
Sue each others in the end
Still, that is cool
Just feel the vibe
What I am looking for
Is the beauty
To feel the moment
And finish the journey
That is freedom for me
Saturday, January 02, 2010
Tuesday, December 08, 2009
Gaga wears Daniel Palillo (video)
Impressive I must say. Here is an interview of Daniel Palillo in his native finnish.
[YouTube=http://www.youtube.com/watch?v=ly8pj6c_BrY]
Wednesday, December 02, 2009
Thursday, October 29, 2009
Strategy In Online Video Syndication
While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some, like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites.
Controlling the "off domain" strategy is important for many publishers: Some are cautioned about where their videos will appear, often reflecting the concern of advertisers. For others there are rights issues with their content.
So what is the difference to Embeddable players?
With a traditional embeddable player, people really think about viral syndication where a consumer sort of takes the video and embeds it maybe in their personal blog or MySpace page or something to that effect. What we've found is a really effective strategy for content owners is for them to build sort of trusted relationships with distributers--be it very large portals like AOL Video or niche websites that have a really valuable audience. For them to build that relationship with them and to package specific content that they deliver, you know, through a platform like Brightcove, directly through those websites. That really becomes a safe environment for them to build audience off of their own web properties.
Controlling the "off domain" strategy is important for many publishers: Some are cautioned about where their videos will appear, often reflecting the concern of advertisers. For others there are rights issues with their content.
So what is the difference to Embeddable players?
With a traditional embeddable player, people really think about viral syndication where a consumer sort of takes the video and embeds it maybe in their personal blog or MySpace page or something to that effect. What we've found is a really effective strategy for content owners is for them to build sort of trusted relationships with distributers--be it very large portals like AOL Video or niche websites that have a really valuable audience. For them to build that relationship with them and to package specific content that they deliver, you know, through a platform like Brightcove, directly through those websites. That really becomes a safe environment for them to build audience off of their own web properties.
Sunday, October 25, 2009
Great slides about Social Media
[slideshare id=2005829&doc=wtfissocialmediapgedition-090916075838-phpapp01]
Thursday, September 24, 2009
Nearing the tipping point
In this blog post, Jason Glickman, CEO of Tremor Media tells us how we are nearing the tipping point with online video advertising. The point where Online Video is becoming a major part of the media mix.
Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.
Until now.
Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.
But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.
Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.
Until now.
Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.
But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.
Sunday, September 20, 2009
Beginning of Time
Poem
The pedals of flowers are vain
Even roses do sting and cause you pain
We sat through the blossom
just waiting for the wind of change
The sun cast the last light of day
moon arrived, chasing the blinking ray
We still sat on the couch with a stare
thinking of the moment, is this really so rare
The feel, the touch on your knee
felt like a thousand years, nothing to spare
The fairness of your skin and stare
bought me to sting myself without care
That night didn't bring me to you
still separated by the distinct cove
The moment set ground on the play's set
telling our story, the story of love
The pedals of flowers are vain
Even roses do sting and cause you pain
We sat through the blossom
just waiting for the wind of change
The sun cast the last light of day
moon arrived, chasing the blinking ray
We still sat on the couch with a stare
thinking of the moment, is this really so rare
The feel, the touch on your knee
felt like a thousand years, nothing to spare
The fairness of your skin and stare
bought me to sting myself without care
That night didn't bring me to you
still separated by the distinct cove
The moment set ground on the play's set
telling our story, the story of love
Friday, September 18, 2009
Time tested
Poem
I want to remind you
of the time I saw you back then
You had your pink scarf
I was late...and I'm never late
Your smile, your lips
Your eyes, are so perfect
Had never seen anything so pure
Had to have you or to die in vain
In time you said you love me
Those words make me so peaceful
Therefore I love you
I want to remind you
of the time I saw you back then
You had your pink scarf
I was late...and I'm never late
Your smile, your lips
Your eyes, are so perfect
Had never seen anything so pure
Had to have you or to die in vain
In time you said you love me
Those words make me so peaceful
Therefore I love you
Test of Time
Poem
I've always wondered when will this moment come
The test of time, a test for some
To find the flaws in perfection
thats what we face in the end...well...some say.
Night and night you feel nothing
and my pleas count to fuel the feel
Though I've promised to hold my breath
for you until the death
This happened before, with the precious stone
far far away from my current home, so I've seen it
The flaws get sour and never heal
and my love you are lured away by this 'cool' little thing
Hide your face forever
to dream and search again
I will love you forever
And never search again
I've always wondered when will this moment come
The test of time, a test for some
To find the flaws in perfection
thats what we face in the end...well...some say.
Night and night you feel nothing
and my pleas count to fuel the feel
Though I've promised to hold my breath
for you until the death
This happened before, with the precious stone
far far away from my current home, so I've seen it
The flaws get sour and never heal
and my love you are lured away by this 'cool' little thing
Hide your face forever
to dream and search again
I will love you forever
And never search again
Sunday, September 06, 2009
Short film for Finnish Catwalk
I did direct a quick short film that was played as opening for a fashion show here in Helsinki. Zero Budget, 4 hours of fun in the forest and few hours of editing. Simple, effective and we gained very good feedback on this. Have a look.
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