While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some, like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites.
Controlling the "off domain" strategy is important for many publishers: Some are cautioned about where their videos will appear, often reflecting the concern of advertisers. For others there are rights issues with their content.
So what is the difference to Embeddable players?
With a traditional embeddable player, people really think about viral syndication where a consumer sort of takes the video and embeds it maybe in their personal blog or MySpace page or something to that effect. What we've found is a really effective strategy for content owners is for them to build sort of trusted relationships with distributers--be it very large portals like AOL Video or niche websites that have a really valuable audience. For them to build that relationship with them and to package specific content that they deliver, you know, through a platform like Brightcove, directly through those websites. That really becomes a safe environment for them to build audience off of their own web properties.
Thursday, October 29, 2009
Sunday, October 25, 2009
Great slides about Social Media
[slideshare id=2005829&doc=wtfissocialmediapgedition-090916075838-phpapp01]
Thursday, September 24, 2009
Nearing the tipping point
In this blog post, Jason Glickman, CEO of Tremor Media tells us how we are nearing the tipping point with online video advertising. The point where Online Video is becoming a major part of the media mix.
Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.
Until now.
Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.
But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.
Yes, online video has garnered enormous buzz – and venture investment dollars – but the medium has yet to secure much more than a sliver of the $65 – $70 billion advertisers spend annually on television spots.
Until now.
Now I would not be so bold as to call “time of death” on the television model. In fact, with all due respect to Julia Louis-Dreyfus, I think reports of TV’s death are greatly exaggerated. Viewership is as high as it’s ever been and the medium will (and should) receive the lion’s share of advertising dollars now and in the near to mid-term future.
But I do believe that when we look back years from now, the period starting from the third quarter of 2009 to the first quarter of 2010 will be remembered as the turning point for online video advertising.
Sunday, September 20, 2009
Beginning of Time
Poem
The pedals of flowers are vain
Even roses do sting and cause you pain
We sat through the blossom
just waiting for the wind of change
The sun cast the last light of day
moon arrived, chasing the blinking ray
We still sat on the couch with a stare
thinking of the moment, is this really so rare
The feel, the touch on your knee
felt like a thousand years, nothing to spare
The fairness of your skin and stare
bought me to sting myself without care
That night didn't bring me to you
still separated by the distinct cove
The moment set ground on the play's set
telling our story, the story of love
The pedals of flowers are vain
Even roses do sting and cause you pain
We sat through the blossom
just waiting for the wind of change
The sun cast the last light of day
moon arrived, chasing the blinking ray
We still sat on the couch with a stare
thinking of the moment, is this really so rare
The feel, the touch on your knee
felt like a thousand years, nothing to spare
The fairness of your skin and stare
bought me to sting myself without care
That night didn't bring me to you
still separated by the distinct cove
The moment set ground on the play's set
telling our story, the story of love
Friday, September 18, 2009
Time tested
Poem
I want to remind you
of the time I saw you back then
You had your pink scarf
I was late...and I'm never late
Your smile, your lips
Your eyes, are so perfect
Had never seen anything so pure
Had to have you or to die in vain
In time you said you love me
Those words make me so peaceful
Therefore I love you
I want to remind you
of the time I saw you back then
You had your pink scarf
I was late...and I'm never late
Your smile, your lips
Your eyes, are so perfect
Had never seen anything so pure
Had to have you or to die in vain
In time you said you love me
Those words make me so peaceful
Therefore I love you
Test of Time
Poem
I've always wondered when will this moment come
The test of time, a test for some
To find the flaws in perfection
thats what we face in the end...well...some say.
Night and night you feel nothing
and my pleas count to fuel the feel
Though I've promised to hold my breath
for you until the death
This happened before, with the precious stone
far far away from my current home, so I've seen it
The flaws get sour and never heal
and my love you are lured away by this 'cool' little thing
Hide your face forever
to dream and search again
I will love you forever
And never search again
I've always wondered when will this moment come
The test of time, a test for some
To find the flaws in perfection
thats what we face in the end...well...some say.
Night and night you feel nothing
and my pleas count to fuel the feel
Though I've promised to hold my breath
for you until the death
This happened before, with the precious stone
far far away from my current home, so I've seen it
The flaws get sour and never heal
and my love you are lured away by this 'cool' little thing
Hide your face forever
to dream and search again
I will love you forever
And never search again
Sunday, September 06, 2009
Short film for Finnish Catwalk
I did direct a quick short film that was played as opening for a fashion show here in Helsinki. Zero Budget, 4 hours of fun in the forest and few hours of editing. Simple, effective and we gained very good feedback on this. Have a look.
Sunday, August 16, 2009
Flow Festival 2009 Helsinki
Art Review
Flow Festival 2009 is fucking amazing. Never been in Flow before and I'm surprised of the quality. Finally an event organised in Helsinki has the similar quality as a whole as what I used to in London. 3 days + 1 special concert by Kraftwerk. Full of art, design, good food, and great soul and electro music! and its just 5min from my apartment! Best ones, Nitin Sawhney and Fever Ray coming tonight
[gallery columns="2"]
Flow Festival 2009 is fucking amazing. Never been in Flow before and I'm surprised of the quality. Finally an event organised in Helsinki has the similar quality as a whole as what I used to in London. 3 days + 1 special concert by Kraftwerk. Full of art, design, good food, and great soul and electro music! and its just 5min from my apartment! Best ones, Nitin Sawhney and Fever Ray coming tonight
[gallery columns="2"]
Friday, July 03, 2009
Mårten Mickos on effective teams
Academic
I am reposting a great summary of team building, expecially for executives. By Mårten Mickos of MySQL.
1. The team members ask each other "How can I support you?"
2. The team members hold each other accountable while also allowing each one to show vulnerability.
3. The team practices open and authentic communication.
4. The team arrives at key decisions together through discussion, debate, and synthesis.
5. The team has fun.
6. The team members see success of the whole team as the best form of success.
7. The team operates at a strategic level and empowers the organization around them to make and execute operational decisions.
8. Each team member builds his/her own teams following these principles.
And there is an implicit characteristic number zero (which should be self-evident): 0. Each team member individually follows Drucker's eight practices for effective executives.
Some observations and further comments on the team practices:
Item 1: In a great executive team, all executives help each other, and they engage in the broad management of the business and not just in their own area of responsibility. This cannot happen if there is a team member with a supersized ego. So by defining this practice, we are also saying no thanks to people with egos too big to fit inside an effective team.
Item 2: There is a virtuous circle in all of this (and a vicious one in the opposite scenario): When each team member does his/her job, trust emerges between team members. When there is trust, you can admit and show your vulnerabilities and weaknesses. When you can admit your weaknesses, you are also bound to improve. When you improve, you do your job better. When you do your job better, more trust ensues.
Item 3: It could be added that this practice is both about communication inside the team and outside.
Item 4: How a team arrives at decisions is a very important issue. Note that it says "key decisions" -- non-key decisions can be made individually or at a lower level in the organization. Arriving at a decision "together" means that everyone will be heard, dissent will be encouraged, pros will be weighed against cons, and so on. But it does not mean that it is a democratic decision or a decision by consensus. At the end of any decision-making process in a corporation, there will be a single responsible decision-maker (many times, but not always, the CEO) who will have to make the final call. But during the process, he/she will engage the whole team and build up better insights, common understanding, and broad commitment, no matter what the ultimate decision will be. Many times in such an open decision-making process, new ideas emerge that shape the ultimate decision.
Item 5: Fun means genuine fun, not superficial fun. Fun doesn't require money, great surroundings, great food, or great wine. We have nothing against those things, but at the end of the day they are not vital for having fun. They only add luster to something that it is fun by itself. Fun happens when human beings interact on a plane deeper than what they are used to or what they expected.
Item 6: It takes a lot to get a team in a condition where overall success is more rewarding than success of any given individual. But when it happens, it is an amazing feeling for all involved (and for all who are observing from around), and it produces better results.
Item 7: Teams need to not micromanage the world around them, but to build layers of managers and teams that can run the show.
Item 8: Building a team is very difficult, but also incredibly rewarding.
My hope is that these practices can be useful to those who build executive teams. I have seen, participated in and built a number of executive teams in my career and I know firsthand the turbo boost a company gets from having an effective executive team. The one we built at MySQL was unique in this regard, if I may say so myself. I am very eager to hear comments and suggestions for improvements on this text. Please send them to
I am reposting a great summary of team building, expecially for executives. By Mårten Mickos of MySQL.
1. The team members ask each other "How can I support you?"
2. The team members hold each other accountable while also allowing each one to show vulnerability.
3. The team practices open and authentic communication.
4. The team arrives at key decisions together through discussion, debate, and synthesis.
5. The team has fun.
6. The team members see success of the whole team as the best form of success.
7. The team operates at a strategic level and empowers the organization around them to make and execute operational decisions.
8. Each team member builds his/her own teams following these principles.
And there is an implicit characteristic number zero (which should be self-evident): 0. Each team member individually follows Drucker's eight practices for effective executives.
Some observations and further comments on the team practices:
Item 1: In a great executive team, all executives help each other, and they engage in the broad management of the business and not just in their own area of responsibility. This cannot happen if there is a team member with a supersized ego. So by defining this practice, we are also saying no thanks to people with egos too big to fit inside an effective team.
Item 2: There is a virtuous circle in all of this (and a vicious one in the opposite scenario): When each team member does his/her job, trust emerges between team members. When there is trust, you can admit and show your vulnerabilities and weaknesses. When you can admit your weaknesses, you are also bound to improve. When you improve, you do your job better. When you do your job better, more trust ensues.
Item 3: It could be added that this practice is both about communication inside the team and outside.
Item 4: How a team arrives at decisions is a very important issue. Note that it says "key decisions" -- non-key decisions can be made individually or at a lower level in the organization. Arriving at a decision "together" means that everyone will be heard, dissent will be encouraged, pros will be weighed against cons, and so on. But it does not mean that it is a democratic decision or a decision by consensus. At the end of any decision-making process in a corporation, there will be a single responsible decision-maker (many times, but not always, the CEO) who will have to make the final call. But during the process, he/she will engage the whole team and build up better insights, common understanding, and broad commitment, no matter what the ultimate decision will be. Many times in such an open decision-making process, new ideas emerge that shape the ultimate decision.
Item 5: Fun means genuine fun, not superficial fun. Fun doesn't require money, great surroundings, great food, or great wine. We have nothing against those things, but at the end of the day they are not vital for having fun. They only add luster to something that it is fun by itself. Fun happens when human beings interact on a plane deeper than what they are used to or what they expected.
Item 6: It takes a lot to get a team in a condition where overall success is more rewarding than success of any given individual. But when it happens, it is an amazing feeling for all involved (and for all who are observing from around), and it produces better results.
Item 7: Teams need to not micromanage the world around them, but to build layers of managers and teams that can run the show.
Item 8: Building a team is very difficult, but also incredibly rewarding.
My hope is that these practices can be useful to those who build executive teams. I have seen, participated in and built a number of executive teams in my career and I know firsthand the turbo boost a company gets from having an effective executive team. The one we built at MySQL was unique in this regard, if I may say so myself. I am very eager to hear comments and suggestions for improvements on this text. Please send them to
Despite Recession, online video is growing 40% in 2009
In Beet.TV interview, American eMarketer Senior Analysist David Hallerman, believes that online video is becoming a very important medium for advertising. He calls for longer content, thus there could be more ads.
“Overall, online video advertising will grow at a 40% clip this year and for the next few years, outpacing most other ad mediums, Hallerman said to Andy in the interview.
That increase would bring online video ad spending to $1.1 billion this year and $4.1 billion by 2013. Other estimates place total spending at a smaller amount: media agency Magna projects Web video will corral only $699 million this year and won’t reach $1 billion until 2011.
Despite the different projections, researchers agree that Web video will remain a rare bright spot and continue to outpace other mediums. But, the recession is still affecting Internet TV, and its growth this year is well below last year’s more than doubling of dollars, Hallerman pointed out”.
Well… in CityVice we wholly agree, thou the growth will also come from more focused short-form content. Relevancy is the key word.
“Overall, online video advertising will grow at a 40% clip this year and for the next few years, outpacing most other ad mediums, Hallerman said to Andy in the interview.
That increase would bring online video ad spending to $1.1 billion this year and $4.1 billion by 2013. Other estimates place total spending at a smaller amount: media agency Magna projects Web video will corral only $699 million this year and won’t reach $1 billion until 2011.
Despite the different projections, researchers agree that Web video will remain a rare bright spot and continue to outpace other mediums. But, the recession is still affecting Internet TV, and its growth this year is well below last year’s more than doubling of dollars, Hallerman pointed out”.
Well… in CityVice we wholly agree, thou the growth will also come from more focused short-form content. Relevancy is the key word.
Tuesday, June 09, 2009
Advertisers are following Online Video space
A Helsinki based media agency Dagmar, wrote about the use and future of online videos and web-tv. According to them, currently videos are the faster growing advertising platform online, with a market of $4,6 billion in US by 2013. European figures are very similar, as Tekes forecast (in finnish) online video to have €6 billion by 2013.
All these forecast and market researches echo what CityVice has been building on. We have some great news to tell you in soonish. We have come up with a great solution for the market, for media, advertisers and media agencies. Here are some points from the studies:
Online videos are perfect way to continue the advertising campaign shown on TV. One point to note however; most of the spots used in traditional TV does not work perfectly online. So for advertisers it is important to tweak the online ad according to needs. CityVice has the best knowledge on this data, so get in touch. :)
- 20% of 16-25 years do not own a TV.
- 40% of 16-25 years are watching TV & videos mainly online
- Online has much better tracking and reporting tool, therefore more meaninful advertising.
- Brand Lifting value is exceptional in online videos
- Click Through Rates in CityVice network is 4.5% - 5%, Interaction rates massive 40%.
- TNS Gallup has started a video tracking service. We are not familiar with this...yet that is :)
So overall online videos are booming, regardless of the recession times. CityVice is there for you, serving the needs of online video.
Wednesday, May 13, 2009
2009: The year of Re-Designing the Content Business
Business
The disruptive force of the Internet has finally hit home. A quick look at some trends in this context:
* Newspaper revenues are seriously down (25% in some cases); and magazines and other print media are severely challenged, as well
* Digital music revenues are still going up, overall, but very very very far from enough to stop the free-fall of the recorded music industry, in general (approx 20%, globally, would be my estimate for 2008) *pennies for $$, see below
* DVD sales are declining, worldwide, prices are falling, too - and this will only accelerate next year
* Online video views and audiences are up a lot - but so far pretty much everybody has trouble making any real money with online video
The disruptive force of the Internet has finally hit home. A quick look at some trends in this context:
* Newspaper revenues are seriously down (25% in some cases); and magazines and other print media are severely challenged, as well
* Digital music revenues are still going up, overall, but very very very far from enough to stop the free-fall of the recorded music industry, in general (approx 20%, globally, would be my estimate for 2008) *pennies for $$, see below
* DVD sales are declining, worldwide, prices are falling, too - and this will only accelerate next year
* Online video views and audiences are up a lot - but so far pretty much everybody has trouble making any real money with online video
Tuesday, May 05, 2009
Ad survey
Business
Brightroll's Video Advertising Report 2009 on Q1 is released.
Some findings:
* 87% of agency executives plan to spend more of their online advertising budgets on video in 2009
* 71% of survey participants view online video advertising as a complementary medium to television
* A majority of respondents estimates CPM prices to be at their lowest, and 20% thinks the price of pre-roll will drop to half what it is today
* Prices of pre-roll continue to fall (early Q2 data suggests this trend will continue)
BrightRoll's average CPM (cost-per-thousand impressions) numbers from the industry at large confirm the trend:
* Average pre-roll CPM: Q408 vs. Q308 – down 12.5%
* Average pre-roll CPM: Q408 vs. Q407 – down 25.0%
* % of Campaign Revenue from Pre-roll: Q109 (80.6%), Q108 (63.1%)
The drop in CPM pricing "could be a good thing," because cost may have been limiting growth, TechCrunch observed. If they come down further, say to $7-9 instead of $20, they'll give TV commercials, which range between $15 (primetime) to $50 (niche, targeted cable channels).
In addition to cost (27%), 31% of agencies cited "lack of targeting capabilities" as a factor limiting online video ad growth. Some 18% said online video has limited reach, and 12% cited ad format limitations. Just 7% thought it was held back by poor inventory quality.
Both pre-roll and in-banner ads were regarded as preferable units, with one out of two respondents saying their use of one or the other depended on the situation and advertiser goals. Reasons for their preference, according to the survey, are guaranteed impressions, overall engagement, and noticeability.
The most surprising finding of the survey was the lack of data and effort around video advertising efficacy; 87% have not performed any in-house research around their online video campaign efficacy.
Asked what they would want to know if they were to conduct research:
* 39% would explore the impact of online video advertising on offline purchase behavior
* 36% would explore changes in purchase intent / brand lift
* 25% would measure efficacy vs. television advertising
Brightroll's Video Advertising Report 2009 on Q1 is released.
Some findings:
* 87% of agency executives plan to spend more of their online advertising budgets on video in 2009
* 71% of survey participants view online video advertising as a complementary medium to television
* A majority of respondents estimates CPM prices to be at their lowest, and 20% thinks the price of pre-roll will drop to half what it is today
* Prices of pre-roll continue to fall (early Q2 data suggests this trend will continue)
BrightRoll's average CPM (cost-per-thousand impressions) numbers from the industry at large confirm the trend:
* Average pre-roll CPM: Q408 vs. Q308 – down 12.5%
* Average pre-roll CPM: Q408 vs. Q407 – down 25.0%
* % of Campaign Revenue from Pre-roll: Q109 (80.6%), Q108 (63.1%)
The drop in CPM pricing "could be a good thing," because cost may have been limiting growth, TechCrunch observed. If they come down further, say to $7-9 instead of $20, they'll give TV commercials, which range between $15 (primetime) to $50 (niche, targeted cable channels).
In addition to cost (27%), 31% of agencies cited "lack of targeting capabilities" as a factor limiting online video ad growth. Some 18% said online video has limited reach, and 12% cited ad format limitations. Just 7% thought it was held back by poor inventory quality.
Both pre-roll and in-banner ads were regarded as preferable units, with one out of two respondents saying their use of one or the other depended on the situation and advertiser goals. Reasons for their preference, according to the survey, are guaranteed impressions, overall engagement, and noticeability.
The most surprising finding of the survey was the lack of data and effort around video advertising efficacy; 87% have not performed any in-house research around their online video campaign efficacy.
Asked what they would want to know if they were to conduct research:
* 39% would explore the impact of online video advertising on offline purchase behavior
* 36% would explore changes in purchase intent / brand lift
* 25% would measure efficacy vs. television advertising
Wednesday, April 22, 2009
Video Viewing Exceeds E-mail Use, Nielsen Reports
Business
Reblogging from Beet.tv: Visitors to video sites now exceeds users of Web-based e-mail, according to a report released today by The Nielsen Company. The study reports on monthly unique visits to various Web sites and online applications.
Video passed e-mail monthly unique visits in 2007. This number is not the total number of e-mails sent or received or videos watch, just monthly visits to the e-mail or video sites.
Reblogging from Beet.tv: Visitors to video sites now exceeds users of Web-based e-mail, according to a report released today by The Nielsen Company. The study reports on monthly unique visits to various Web sites and online applications.Video passed e-mail monthly unique visits in 2007. This number is not the total number of e-mails sent or received or videos watch, just monthly visits to the e-mail or video sites.
Digitytöt Making Waves
Visuals
Digitytöt are one of CityVice's projects, in which we take care of the video production. You all know Diggnation? We’re creating our own except that it’s pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish).
It’s going to be lots of pink, giggling, partying and some interviews with the local start-up stars. We are already being featured in ArcticStartup, Digitoday and some blogs such as Tuhat Sanaa and Maurelita's. Good times!
Digitytöt are one of CityVice's projects, in which we take care of the video production. You all know Diggnation? We’re creating our own except that it’s pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish).
It’s going to be lots of pink, giggling, partying and some interviews with the local start-up stars. We are already being featured in ArcticStartup, Digitoday and some blogs such as Tuhat Sanaa and Maurelita's. Good times!
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