According to TNS Gallup's online video research 2008 (PDF here in Finnish) online video usage is booming through the roof in Finland. 40% of the users are watching videos every week. Most of them uses home computer to do this, a third at work as well. I however doubt that a portion did not want to plead using work computers for watching videos.Men are interested about music, sports, news, lifestyle and porn.Women say watching music, news and gossip vids. Mostly free content is interesting, however 36% are ready to pay to watch films and other high quality content.
In addition, the research concluded that advertisers are extremely interested to use video as a tool.
No comments:
Post a Comment