I repost this info from a great blog site of Flypaper.tv. Go the flypaper post for links to more in depth data of the surveys.Telegraph.co.uk reported that Teenagers spend an average of 31 hours a week online, according to a study by CyberSentinel. The study interviewed 1000 teenagers, all between the ages of 13 to 19 years. In addition, Paidcontent covers a music-related study around youth, which asks: would you rather go without sex or music?
Below we gather a few key statistics, in the hopes such insight helps us cater to our customers in more profound and effective ways.
Internet Habits Per Week (CyberSentinel):
* 3.5 hours communicating with friends on MSN
* 9 hours spent using Chat rooms, forums, MSN, and social networking sites such as Facebook to communicate with friends
* 1 in 4 teenagers polled admitted to regularly chatting with strangers online - the majority of whom think it is harmless
* 2 hours watching videos on YouTube
* Over 1hr is spent looking at cosmetic surgery procedures
* 1.5hrs are devoted to family planning and pregancy websites
* 1hr 35minutes spent on diet and weigh loss websites
* 14hours per week are spent surfing the net un-chaperoned
* 1hrs and 40 minutes browsing sites for pornography (If you do the math that equals 87 hours per year!)
* 1hr and 40 minutes spent downloading or listening to music
* 33% of teenagers surf the web in the bedroom, while 27% surf in their parent’s study or living room
* Thankfully, its not all fun and games, as these teenagers also admit spending a minimum of 3hrs per week use the internet as a homework and academic resource
SEX or MUSIC?
A recent study by Marrakesh Records and Human Capital shows that:
(Surveyed 1,000 15 to 24-year-olds)
* 60% of young people would rather give up sex than music
* 70% say they don’t feel guilty for illegally downloading music from the internet
* 61% feel they shouldn’t have to pay for music.
* 43 to 49% of the music owned has not been paid for
* The majority think £6.58 is a good price for a CD album
* They also believe downloaded albums should be £3.91, singles 39p
* 75 % have watched a music video online in the past three months
* 70 % bought a CD in the past three months
* 62 % played music on their phone in the past three months
* 52 % have paid for a music download in the past three months
* 45 % have played music on their games console in the past three months
* 67 % think radio is still the best medium for hearing about new bands
* 63 % say they rely on recommendations from friends for hearing about new bands
* 49 % prefer music channels like MTV for hearing about new bands
* 21 % prefer newspapers for hearing about new bands
* 17 % prefer music magazines for hearing about new bands
* 14 % prefer blogs for hearing about new bands
* 38% think YouTube is the best way for exploring new music
* 15% feel MySpace is best for exploring new music
* 8% think Facebook and official band sites are best for exploring new music
* 4% think NME and Last.fm are the least important sites for exploring new music
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