I'm becoming a bit of a fan of Gerd Leonhard. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models.In his latest post on MediaFuturist he gives an amazing rundown of future development within media. Here are the key points, please read the complete post.
1. We will soon see the emergence of many different kinds of iPhone-influenced Netbook-like devices
2. Very cheap or free wireless broadband - at fairly high speeds, i.e. at least 2MB / sec
3. Collective blanket licenses that legalize and unlock legitimate access to basic content services via any digital network
4. Fuel-cells and other next-generation mobile energy sources are a certainty
5. Completely targeted and personalized advertising
6. the core economic business models - of newspapers, magazines, CDs, DVDs and books will be completely re-written
7. Today we pay to go online and connect; in the future we may end up paying for the luxury to go offline
8. Travel 2.0: alternatives to 'actually going there'
2 comments:
I think Number 5 is the scary one. It's a bit haunting to think the advertisers are so good that they seem to be reading our minds. Orwell, anyone? If Orwell had known Google.
I agree its scary if controlled by only one company. With multiple ones, its better for us as the information we receive is more valid.
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