Last week, me and Helene have been touring the Golden Triangle area of India. This means basically the cities of Delhi, Agra and Jaipur. These are the monumental and historical part of the old Mughal empire and Rajastan Maharajas. Words cannot describe the awesomeness of grand buildings like Taj Mahal or the colors and tastes of Jaipur's local markets.
(photo by Helene Auramo)
However, the trip has made me think a lot about the essence our actions. Ayurveda treatments been part of our trip with both purchasing natural food supplements and having an insanely great Ayurveda massage that still after two days is energising my body. India overall is so much about balance in yourself and the surroundng ecosystems.
As well as looking for personal balance, the same balance is important for companies. Publishzer is all about high ambitions and willingness to change the world. Still this has to come with balanced methods, respecting especially the blogging communities. We have pinpointed the principles to the following ones:
- Empathy, the intimate connection with the feelings of the users and customers. We want know their feelings better than anyone else
- Halo, the signals that the company emits. People form opinions from the first moments, and therefore designs has to be perfect.
- Focus, we must concentrate the limited resources to the businesses we are best of, and eliminate unimportant opportunities. Learn to say no.
With these principles, nothing is impossible.
