Business
Brightroll's Video Advertising Report 2009 on Q1 is released.
Some findings:
* 87% of agency executives plan to spend more of their online advertising budgets on video in 2009
* 71% of survey participants view online video advertising as a complementary medium to television
* A majority of respondents estimates CPM prices to be at their lowest, and 20% thinks the price of pre-roll will drop to half what it is today
* Prices of pre-roll continue to fall (early Q2 data suggests this trend will continue)
BrightRoll's average CPM (cost-per-thousand impressions) numbers from the industry at large confirm the trend:
* Average pre-roll CPM: Q408 vs. Q308 – down 12.5%
* Average pre-roll CPM: Q408 vs. Q407 – down 25.0%
* % of Campaign Revenue from Pre-roll: Q109 (80.6%), Q108 (63.1%)
The drop in CPM pricing "could be a good thing," because cost may have been limiting growth, TechCrunch observed. If they come down further, say to $7-9 instead of $20, they'll give TV commercials, which range between $15 (primetime) to $50 (niche, targeted cable channels).
In addition to cost (27%), 31% of agencies cited "lack of targeting capabilities" as a factor limiting online video ad growth. Some 18% said online video has limited reach, and 12% cited ad format limitations. Just 7% thought it was held back by poor inventory quality.
Both pre-roll and in-banner ads were regarded as preferable units, with one out of two respondents saying their use of one or the other depended on the situation and advertiser goals. Reasons for their preference, according to the survey, are guaranteed impressions, overall engagement, and noticeability.
The most surprising finding of the survey was the lack of data and effort around video advertising efficacy; 87% have not performed any in-house research around their online video campaign efficacy.
Asked what they would want to know if they were to conduct research:
* 39% would explore the impact of online video advertising on offline purchase behavior
* 36% would explore changes in purchase intent / brand lift
* 25% would measure efficacy vs. television advertising
Tuesday, May 05, 2009
Wednesday, April 22, 2009
Video Viewing Exceeds E-mail Use, Nielsen Reports
Business
Reblogging from Beet.tv: Visitors to video sites now exceeds users of Web-based e-mail, according to a report released today by The Nielsen Company. The study reports on monthly unique visits to various Web sites and online applications.
Video passed e-mail monthly unique visits in 2007. This number is not the total number of e-mails sent or received or videos watch, just monthly visits to the e-mail or video sites.
Reblogging from Beet.tv: Visitors to video sites now exceeds users of Web-based e-mail, according to a report released today by The Nielsen Company. The study reports on monthly unique visits to various Web sites and online applications.Video passed e-mail monthly unique visits in 2007. This number is not the total number of e-mails sent or received or videos watch, just monthly visits to the e-mail or video sites.
Digitytöt Making Waves
Visuals
Digitytöt are one of CityVice's projects, in which we take care of the video production. You all know Diggnation? We’re creating our own except that it’s pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish).
It’s going to be lots of pink, giggling, partying and some interviews with the local start-up stars. We are already being featured in ArcticStartup, Digitoday and some blogs such as Tuhat Sanaa and Maurelita's. Good times!
Digitytöt are one of CityVice's projects, in which we take care of the video production. You all know Diggnation? We’re creating our own except that it’s pink and pretty. Helene Auramo, CEO of Zipipop, and her friend Sanna are Digitytöt (tranlates into Digitalgirls from Finnish).
It’s going to be lots of pink, giggling, partying and some interviews with the local start-up stars. We are already being featured in ArcticStartup, Digitoday and some blogs such as Tuhat Sanaa and Maurelita's. Good times!
Sunday, April 19, 2009
Work Harder AND Smarter
How about this article as an inpiration for Entrepreneurs. Are you a Lifestyler or a Hustler?
Me? I’m a hustler (aww, yeah!). I escape 9-5 by working 8 to 8. I work weekends. When I’m not working, I’m thinking about work. Sound bad? Maybe we have different ideas of what work is. Work has no negative connotations to me. It’s equally rewarding as it is inspiring; equally exciting as it is relaxing. I always have my eye on the prize: making things better all the time for our company, for our community and for our customers. It’s not that I have no life, hustlers are expert life-multitaskers. They recognize that ideas or opportunities can arise at any time, and they’re always prepared. Ever seen Gary Vaynerchuk speak or watch WLTV? Hustler. Ever notice how Marc Ecko always has 100 things going on at a time? Hustler. Hustlers work smarter and harder.
Friday, April 17, 2009
Monday, April 13, 2009
Online video consumption rising!
Business
People watching online video in the U.S. now watch more than three hours per month, according to new data from Nielsen Online.
In February, video usage was 169 minutes on average, but in March, it rose 13 percent to 191 minutes, Nielsen said.
Also growing fast: the total video streams viewed increased 9 percent from 8.9 billion to 9.7 billion. And the number of videos per user grew 7 percent from about 70 to 74.
Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos--from 2.4 minutes in February to 2.7 minutes in March.
Google's YouTube continues to dominate the category, with 5.5 billion videos and 89 million people using the service in the U.S., Nielsen said. Hulu is in second place with 348 million videos and 9 million users. Yahoo is in third place with 232 million videos, but it's got more users than Hulu, about 25 million users.
People watching online video in the U.S. now watch more than three hours per month, according to new data from Nielsen Online.In February, video usage was 169 minutes on average, but in March, it rose 13 percent to 191 minutes, Nielsen said.
Also growing fast: the total video streams viewed increased 9 percent from 8.9 billion to 9.7 billion. And the number of videos per user grew 7 percent from about 70 to 74.
Since the number of minutes per user is increasing at a faster rate than the number of videos per user, that means people are gradually moving to longer and longer videos--from 2.4 minutes in February to 2.7 minutes in March.
Google's YouTube continues to dominate the category, with 5.5 billion videos and 89 million people using the service in the U.S., Nielsen said. Hulu is in second place with 348 million videos and 9 million users. Yahoo is in third place with 232 million videos, but it's got more users than Hulu, about 25 million users.
Friday, April 10, 2009
Thursday, April 09, 2009
Media Conversations | Future Talks
[vodpod id=Groupvideo.2342299&w=425&h=350&fv=]
more about "Media Conversations | Future Talks"
Tuesday, April 07, 2009
8 key trends and some foresights for the next 5 years
Academic
I'm becoming a bit of a fan of Gerd Leonhard. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models.
In his latest post on MediaFuturist he gives an amazing rundown of future development within media. Here are the key points, please read the complete post.
1. We will soon see the emergence of many different kinds of iPhone-influenced Netbook-like devices
2. Very cheap or free wireless broadband - at fairly high speeds, i.e. at least 2MB / sec
3. Collective blanket licenses that legalize and unlock legitimate access to basic content services via any digital network
4. Fuel-cells and other next-generation mobile energy sources are a certainty
5. Completely targeted and personalized advertising
6. the core economic business models - of newspapers, magazines, CDs, DVDs and books will be completely re-written
7. Today we pay to go online and connect; in the future we may end up paying for the luxury to go offline
8. Travel 2.0: alternatives to 'actually going there'
I'm becoming a bit of a fan of Gerd Leonhard. Gerd’s work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, social networking and social media, cultural changes due to disruption by new technologies, copyright vs. technology issues, online content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, future planning, digital content strategies and next-generation business models.In his latest post on MediaFuturist he gives an amazing rundown of future development within media. Here are the key points, please read the complete post.
1. We will soon see the emergence of many different kinds of iPhone-influenced Netbook-like devices
2. Very cheap or free wireless broadband - at fairly high speeds, i.e. at least 2MB / sec
3. Collective blanket licenses that legalize and unlock legitimate access to basic content services via any digital network
4. Fuel-cells and other next-generation mobile energy sources are a certainty
5. Completely targeted and personalized advertising
6. the core economic business models - of newspapers, magazines, CDs, DVDs and books will be completely re-written
7. Today we pay to go online and connect; in the future we may end up paying for the luxury to go offline
8. Travel 2.0: alternatives to 'actually going there'
Sunday, March 29, 2009
The Future Of Music And Media
Academic
[vodpod id=Groupvideo.2289851&w=425&h=350&fv=clip_id%3D3596445%26server%3Dvimeo.com%26autoplay%3D0%26fullscreen%3D1%26md5%3D0%26show_portrait%3D0%26show_title%3D0%26show_byline%3D0%26context%3Duser%3A1409904%26context_id%3D%26force_embed%3D0%26multimoog%3D%26color%3D00ADEF%26force_info%3Dundefined]
[vodpod id=Groupvideo.2289851&w=425&h=350&fv=clip_id%3D3596445%26server%3Dvimeo.com%26autoplay%3D0%26fullscreen%3D1%26md5%3D0%26show_portrait%3D0%26show_title%3D0%26show_byline%3D0%26context%3Duser%3A1409904%26context_id%3D%26force_embed%3D0%26multimoog%3D%26color%3D00ADEF%26force_info%3Dundefined]
more about "The Future Of Music And Media on Vimeo", posted with vodpod
Tuesday, March 24, 2009
Dream and Search Forever
Poem
Hide your face forever
dream and search forever
Open your eyes, open your mind
proud like a god
trapped in yourself, break out instead
beat the machine
The look in the eye of the storm, say what are you afraid?
Smile, your eyes are the ones that meet me half way
The drops, cries, open your eyes and see
We are searching and dreaming forever
Hide your face forever
dream and search forever
night and night you feel nothing
we have to believe in what we feel
Take the first step to the unknown
Freeze the air like you do
Where my words weight a ton
but hardly ever come out right
You are the perfume in the air
I am the utopian craftsman
In that moment I will love you forever
And never search again
Hide your face forever
dream and search forever
Open your eyes, open your mind
proud like a god
trapped in yourself, break out instead
beat the machine
The look in the eye of the storm, say what are you afraid?
Smile, your eyes are the ones that meet me half way
The drops, cries, open your eyes and see
We are searching and dreaming forever
Hide your face forever
dream and search forever
night and night you feel nothing
we have to believe in what we feel
Take the first step to the unknown
Freeze the air like you do
Where my words weight a ton
but hardly ever come out right
You are the perfume in the air
I am the utopian craftsman
In that moment I will love you forever
And never search again
Venture Cup Final
Business
CityVice is selected to be one of the 10 finalists in Venture Cup business plan competition. This is great news and actually I don't really care if CityVice wins, the publicity this generates is what I'm after. Be ready, we are preparing to come out strong!
CityVice is selected to be one of the 10 finalists in Venture Cup business plan competition. This is great news and actually I don't really care if CityVice wins, the publicity this generates is what I'm after. Be ready, we are preparing to come out strong!
Friday, March 13, 2009
Better Than The Best
Poem
Why oh why are we looking for control?
There is nothing you can do
The chaos theory will prevail!
Why oh why are we looking for love?
There is nothing you can do
The love will find you eventually!
Why oh why we say something is the best?
You can't rank it like that
The best is something given your heart into it!
Why oh why are we looking for control?There is nothing you can do
The chaos theory will prevail!
Why oh why are we looking for love?
There is nothing you can do
The love will find you eventually!
Why oh why we say something is the best?
You can't rank it like that
The best is something given your heart into it!
Monday, March 09, 2009
Young Adults Giving Up TV in Massive Demographic Shift
Business
Reblogging from Beet.tv: Online video is replacing television for consumers 25 years and younger as part of a dramatic demographic shift. Watching video on a personal computer is becoming the principal way young adults consume video.
Adobe business development chief Bill Rusitzky thinks that for many young adults 25 and under, there is a greatly diminished interest in watching television as video consumption is shifting dramatically to the PC, he told me. He says that as this population grows, there will be a big change in media consumption patterns over the next ten years.
While the nascent online video industry is figuring out business models, a big demographic shift is on our side.
Reblogging from Beet.tv: Online video is replacing television for consumers 25 years and younger as part of a dramatic demographic shift. Watching video on a personal computer is becoming the principal way young adults consume video. Adobe business development chief Bill Rusitzky thinks that for many young adults 25 and under, there is a greatly diminished interest in watching television as video consumption is shifting dramatically to the PC, he told me. He says that as this population grows, there will be a big change in media consumption patterns over the next ten years.
While the nascent online video industry is figuring out business models, a big demographic shift is on our side.
Tuesday, March 03, 2009
Crossover of Senses to Helsinki?
Visuals
I graduaded from LSBU Arts Management course on 2006, which is one of the best arts courses in Europe (officially rated). Arts Management students from London South Bank University (LSBU) have been presenting high quality, innovative events for the last ten years. Featuring a wide and diverse programme and benefiting from a skilful group of tutors, the Art Management events have received high acclaim from artists and audience members, as well as professionals in the industry.
Given this strength of quality and reputation, people are often surprised to learn that the events are an entirely non-profit operation. But it's true. Each member of the group contributes his or her talents entirely out of personal passion and out of the desire to enrich the cultural terrain of the community.
Some videos in my portfolio
Now to continue the heritage and a project that was running 2007-2008 Crossover of Senses, I am thinking of bringing it to Helsinki as well. The idea is simply to mash up two different disciplines together. Do you have any ideas which to mash up?
I graduaded from LSBU Arts Management course on 2006, which is one of the best arts courses in Europe (officially rated). Arts Management students from London South Bank University (LSBU) have been presenting high quality, innovative events for the last ten years. Featuring a wide and diverse programme and benefiting from a skilful group of tutors, the Art Management events have received high acclaim from artists and audience members, as well as professionals in the industry.Given this strength of quality and reputation, people are often surprised to learn that the events are an entirely non-profit operation. But it's true. Each member of the group contributes his or her talents entirely out of personal passion and out of the desire to enrich the cultural terrain of the community.
Some videos in my portfolio
Now to continue the heritage and a project that was running 2007-2008 Crossover of Senses, I am thinking of bringing it to Helsinki as well. The idea is simply to mash up two different disciplines together. Do you have any ideas which to mash up?
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